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| Name: |
Car Toys |
| What It Does: |
Car Toys is a specialty retailer of mobile electronics and wireless phones in the Western United States. CarToys employs approximately 1,200 people in over 54 retail locations. |
| What Technology It Uses: |
Mercent Commerce System |
| Gains Received from Using that Technology: |
Car Toys can now merchandise and sell products to over 42 million active customer accounts at Amazon.com, and 60 million monthly shoppers at Yahoo! Shopping, BizRate.com, PriceGrabber.com, AOL Shopping, NexTag, MSN Shopping, Shopping.com, mySimon, and Froogle. |
| The Upshot: |
Mercent Commerce System's relational data store stages unique Car Toys product and promotional data for each online marketplace to maximize control over merchandising. Car Toys uses Mercent Commerce System to expand and automate their marketplace relationships — immediately reaching new customers while reducing the complexity and ongoing IT maintenance costs associated with these channels. "Supporting ten partners with ten separate integrations involves significant internal resources," explains Glen Hamilton, Director of E-Commerce for Car Toys. "Supporting ten partners with Mercent Commerce System requires minimal maintenance, reducing our cost of merchandising. Mercent offered an enterprise-grade solution for our new Amazon.com relationship and expanded our product merchandising reach to include nine online shopping portals. This has contributed to a dramatic increase in online revenues since installation. Even more importantly it has helped us materially increase our profit per transaction." |
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