NEW YORK (Associated Press) - Shares of software company Omniture Inc. hit a new all-time high Wednesday, continuing a climb that began Tuesday afternoon after the company announced a new partnership and the Federal Reserve cut interest rates.

Shares hit a new all-time high of $30.26, and recently rose $2.23, or 8.2 percent, to $29.58. Shares have traded between $7.35 and $27.97 in the past 12 months.

The stock rose Tuesday afternoon in line with the broader market, but have continued its ascent. Shortly before the Fed's announcement, Omniture said it would work with Seattle-based Mercent Corp., a provider of online marketing technology and services for retail merchants, essentially expanding its customer base.

Mercent has integrated its data feed marketing solutions with Omniture's online business optimization platform. The integration will help retail clients apply more data to advertising campaigns across multiple online channels, the companies said.

The announcement comes on the heels of a deal with Walt Disney Internet Group. Omniture said Friday that Walt Disney Internet Group has selected its Web analytics technology for the company's online properties, which include ABC.com, Disney.com, ESPN.com and Movies.com.

"This is the largest, and most significant, new customer that Omniture has announced since becoming a public company" in 2006, Cantor Fitzgerald analyst Derek Brown wrote in a note to investors.

Brown said he believes Disney will quickly become a top five customer for Omniture. The Orem, Utah-based company's software captures large volumes of data generated by Web sites and other business systems and analyzes it, measuring trends and customer behavior and optimizing overall business performance.

"Recent shifts in the online advertising and marketing landscape significantly increase the relevance, importance and strategic value of Omniture's solution set," wrote Brown, who maintains a 12-month target price of $28 on the shares.