Last Thursday Google announced that close variant matching will be applied to all exact and phrase match keywords, starting in late September. Like many AdWords changes we’ve seen over the years, this will have positive and negative implications...Read More
On the evening of August 27th, you’re going to see an important step toward a more powerful and easier-to-use Mercent Retail platform. This first step involves opening more screen real estate and making the available tools within Mercent Retail...Read More
Great news! Retail marketers are now able to add multiple pieces of promotional text to one ad group in Google Shopping Campaigns. Our live testing this week has confirmed as much.
To the consternation of many, this has not been available in...Read More
Google has announced the release of Product Ratings, another feature that delivers relevant input to savvy shoppers. Product ads on Google’s SERP will now show a 1-5 star rating, along with the number of reviews the product has received. As...Read More
I hear a common question from retailers when trying to find their products on Google Shopping:
"Why doesn’t the product I want appear for this search term?"
Connecting customers to relevant products or a specific product by targeted keywords...Read More
Third party marketplaces are no longer a one-horse or even two-horse race. Newegg is an exciting, fast-growing ecommerce marketplace, bringing over a decade of operational experience in consumer electronics and software retail while quickly moving...Read More
Building and maintaining effective Retail Paid Search Campaigns is not easy. It isn’t always intuitive either, particularly when navigating a large, dynamic product catalog and an active promotional calendar. When taking over a new account, we...Read More