Sears Marketplace: a Growing Opportunity

Sears has emerged as a quality third party marketplace, providing an excellent shopping experience for consumers and a great incremental revenue opportunity for retailers. We have seen sales on Sears climb to more than 15% of Amazon revenue for...

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Google Shopping Special Offer

Simpler Google Retail Promotions Setup

Google Retail Promotions have gotten much simpler to create. There is now a highly visible button within the Promotions page of the Google Merchant Center.

From there, simply match the Promotion ID you create with the corresponding value...

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Thoughts On The Future of Google Shopping

This nice article from Ginny Marvin at Search Engine Land recaps the 10 most important Paid Search developments so far in 2014.  

These industry events should all be top-of-mind for vigilant retail marketers. 

The article also calls...

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Google Local Inventory Ads: Connecting the Dots

It was a theme at this year’s IBM Smart Commerce Convention. We heard it again at IRCE 2014 in Chicago: the future of retail marketing is omni-channel; the pathways to purchase are better understood and better linked than ever before, and product...

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Assessing the Impact of Amazon on Merchants Across Channels

While comparison shopping engines (CSEs), such as Nextag, PriceGrabber,, Shopzilla, and TheFind are not the strong growth engines they once were, they are adapting to the changing landscape of online shopping. Most have shifted their...

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Google Shopping Campaigns Survival Guide

Interpreting Google Shopping Campaigns' Competitive Benchmark Stats

An exciting facet of Google Shopping Campaigns is the provision of competitive benchmark data. The new metrics will help retailers identify potential growth areas and become more competitive where margins and/or return are favorable.

Google has...

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Why Clean Product Data is Key for Google Shopping Campaigns

Google Shopping Campaigns was designed with enterprise retail in mind. We have heard from more than one Google Product Manager that the new framework for campaign management was inspired by the hierarchies found in large product catalogs, and how...

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Performance Team Leverages Mercent Best Practices for Google Performance Gains

Successful ecomm retailers out of necessity have unique product catalogs. With margins continually squeezed by mounting competition, retailers must offer not only competitive prices, but a wide and varied selection of compelling products. A...

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Irce Or Bust Route

IRCE or Bust!

Mercent is excited to be in force again at this year's Internet Retailer Conference and Expo (IRCE) in Chicago, June 10th-13th.

This year, we're taking a novel approach to getting ourselves to IRCE: six intrepid Mercentonians will pack into the...

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Google Shopping Campaigns Survival Guide

Survival Guide for Moving to Google Shopping Campaigns

Time to face the music: not only will Google Shopping Campaigns be replacing the old framework for Google PLA management, Google has made the transition mandatory, with a due date of late August. It is by no means too early to start considering...

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