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Clouds

No, Seriously.... Big Data

“Big data!” “It’s in the cloud!” These clichés are everywhere, not least of which in marketing emails from solution providers claiming to offer the fastest, most light-weight technology. We would forgive you for hearing all this cloud talk as a...

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Introducing Facebook Dynamic Product Ads

So you’ve got a great shopping experience on your webstore: a navigable, clean storefront; beautiful product pages; lightning-quick response time, and a shopping cart that just begs to have items dropped in it. But what about all the shoppers...

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Google Shopping Structure Assist Proves Its Mettle

Late last year we introduced Structure Assist, a revolutionary tool for rapidly generating Shopping campaigns, ad groups, and product groups in bulk.

Structure Assist was initially conceived as a mechanism to streamline new builds or account...

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Bing Product Ads

Bing Product Ads Bulks Up

Let’s be clear: Bing Product Ads is still the (much) smaller brother to Google Shopping. Bing Shopping has been the kid that dreams big and does his best to follow his big bro’s lead, but is just too small to make the varsity squad.

Bing Product...

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Amazon Prime Turns 10 with About 40 Million Members

I’ve been mulling over a question that many retailers have been pondering: "where is Amazon heading?" Amazon has been the top online retailer in the US for a number of years now, and just like a good mystery novel, figuring out the next steps...

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Mercent Delivers Your Data More Quickly

Mercent Retail is the best product information and channel performance management solution for merchants with a significant product catalog. We’ve just made it even better. I’ll get to the benefit this provides to our merchants, but first I’ll...

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2015: The Year Ahead in Ecommerce

Another eventful year has flown by: 2014 brought us the rapid transition to Google Shopping Campaigns, the ascent of retail-oriented social media and more jockeying for retail search supremacy from Amazon and Google. The only constant is change....

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Out With the Old: Strategies for the Rest of 2014

Black Friday and Cyber Monday came and went, and the results were terrific, with most of our clients seeing better-than-expected YoY growth on all major channels. There’s still work to do, of course. Here are some simple strategies to close out...

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Data Twister

Product Content Management in 2015

Ecommerce marketing is a series of (pardon the tired phrase) big data problems: product data harvesting, data transmission, high-volume attribution analytics, and the acknowledgement, fulfillment and adjustment of orders. With the ever-expanding...

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Google Shopping Campaigns

Google Testing Category Rollups in the SERP

Through all the big changes that Google’s Shopping program has undergone – from Froogle to the entirely paid model to Google Shopping Campaigns – Google has continued to tinker with the user experience of the main SERP, looking to provide the most...

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