Great news! Retail marketers are now able to add multiple pieces of promotional text to one ad group in Google Shopping Campaigns. Our live testing this week has confirmed as much.
To the consternation of many, this has not been available in...Read More
Google has announced the release of Product Ratings, another feature that delivers relevant input to savvy shoppers. Product ads on Google’s SERP will now show a 1-5 star rating, along with the number of reviews the product has received. As...Read More
I hear a common question from retailers when trying to find their products on Google Shopping:
"Why doesn’t the product I want appear for this search term?"
Connecting customers to relevant products or a specific product by targeted keywords has...Read More
Third party marketplaces are no longer a one-horse or even two-horse race. Newegg is an exciting, fast-growing ecommerce marketplace, bringing over a decade of operational experience in consumer electronics and software retail while quickly moving...Read More
Building and maintaining effective Retail Paid Search Campaigns is not easy. It isn’t always intuitive either, particularly when navigating a large, dynamic product catalog and an active promotional calendar. When taking over a new account, we...Read More
It was a theme at this year’s IBM Smart Commerce Convention. We heard it again at IRCE 2014 in Chicago: the future of retail marketing is omni-channel; the pathways to purchase are better understood and better linked than ever before, and product...Read More
While comparison shopping engines (CSEs), such as Nextag, PriceGrabber, Shopping.com, Shopzilla, and TheFind are not the strong growth engines they once were, they are adapting to the changing landscape of online shopping. Most have shifted their...Read More