Blog

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Out With the Old: Strategies for the Rest of 2014

Black Friday and Cyber Monday came and went, and the results were terrific, with most of our clients seeing better-than-expected YoY growth on all major channels. There’s still work to do, of course. Here are some simple strategies to close out...

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Data Twister

Product Content Management in 2015

Ecommerce marketing is a series of (pardon the tired phrase) big data problems: product data harvesting, data transmission, high-volume attribution analytics, and the acknowledgement, fulfillment and adjustment of orders. With the ever-expanding...

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Google Shopping Campaigns

Google Testing Category Rollups in the SERP

Through all the big changes that Google’s Shopping program has undergone – from Froogle to the entirely paid model to Google Shopping Campaigns – Google has continued to tinker with the user experience of the main SERP, looking to provide the most...

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Introducing Our Google Shopping Campaign Builder: "Structure Assist"

With the transition to Google Shopping Campaigns, enterprise retailers now have the opportunity to structure top-down campaigns, reflecting hierarchies in their product catalogs. In other words, better express product catalogs to pursue retail...

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The Holidays: a Time for (Product) Family Togetherness

As we’ve discussed before, large ecommerce channels have their own little ways of talking about product data, and specific requirements as far as the product data they receive.

One of the most crucial ways channel requirements vary is, well, in...

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Free Shipping

The Virtues of Free Shipping

Everyone Knows Consumers Love Free Shipping, But Here's Why Merchants Will Too

Did you know that 83% of people are willing to wait an additional two days to receive an online order if that wait garners them free shipping? Yes, according to a...

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Houzz Showing Promise for Home & Garden Retailers

Social discovery is redefining how we think about ecommerce. Led by Pinterest, social forums are emerging and growing as hotbeds of shopping intent and vehicles for driving in-market consumers to online storefronts. These are places where modern...

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Google Shopping Campaigns

Holiday Forecasts and Your Google Shopping Business

The macroeconomic outlook now is not necessarily rosier than it was at this point last year. Last month saw the unemployment rate fall to 5.9% - down from 7.2% in September 2013 - with third quarter growth estimated at over 3%. On the other hand,...

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eBay Welcomes Mercent and Others to its Enhanced Certified Provider Program

As you may recall, eBay created its Certified Provider Program in 2004 with the goal of helping sellers be more successful. Today, eBay announced five new qualified providers, including Mercent, who are invited to participate as charter...

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Sears

Sears Marketplace Adds Order-Value-Based Shipping

As of 9/24, Sears Marketplace has added the capability for cart value promotions. With this new feature, sellers can set up ranges of order value (such as $0-$25, $25-$50, $50-$100, etc.) and set a corresponding shipping value for each. Shipping...

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