In late 2013, Google announced Shopping Campaigns: a new campaign structure for product listing ads that offers a better way to manage the unique challenges of scaling Google PLA ads. With many retail-specific features, Shopping Campaigns presents...Read More
It’s been a huge year for Google Shopping, and we’ve seen that success continue through Black Friday and Cyber Monday. But the holiday opportunity for Google Product Listing Ads (PLA) is far from over. In fact, we believe PLA may be the very best...Read More
To manage Google Shopping effectively, it’s important to use an integrated approach. To drive the best results on Google PLA ads, campaign management in AdWords needs to be done in conjunction with feed management rather than being siloed into...Read More
We frequently get the question from retailers: how should I structure my Product Listing Ads campaigns?
It’s an important question, because campaign structure optimization has been a key driver of year over year growth for our clients. We’ve seen...Read More
Recently, Google made a significant enhancement to the Product Listing Ads (PLAs) on their search engine results page that will give the Google Merchant Promotions (GMPs) program greater visibility and potential to provide more value to retailers....Read More
Mercent welcomes the announcement of the eBay Commerce Network and believes it will greatly benefit the more than 500 top retailers and brands we serve. The eBay Commerce Network has evolved into a robust ad network capable of connecting retailers...Read More
Google announced today U.S. retailers can now attract shoppers and stand out from the crowd by adding retail promotions for Google Shopping to their product listings. Even better, they can more broadly distribute promotions on other Google...Read More
If you’re an Amazon Merchant chances are you know about Amazon Selling Coach, which is a series of reports designed to optimize your marketplace account. Two reports in particular – “Product Opportunities” and “Low or Out-of-Stock items” –...Read More
This is the seventh update in our series tracking the shift from Google Product Search (GPS) to Google Shopping and Product Listing Ads (PLA).
Since our last update about 3 weeks ago the story appears that Google Shopping appears in a steady...Read More