It was a theme at this year’s IBM Smart Commerce Convention. We heard it again at IRCE 2014 in Chicago: the future of retail marketing is omni-channel; the pathways to purchase are better understood and better linked than ever before, and product...Read More
While comparison shopping engines (CSEs), such as Nextag, PriceGrabber, Shopping.com, Shopzilla, and TheFind are not the strong growth engines they once were, they are adapting to the changing landscape of online shopping. Most have shifted their...Read More
An exciting facet of Google Shopping Campaigns is the provision of competitive benchmark data. The new metrics will help retailers identify potential growth areas and become more competitive where margins and/or return are favorable.
Google has...Read More
Google Shopping Campaigns was designed with enterprise retail in mind. We have heard from more than one Google Product Manager that the new framework for campaign management was inspired by the hierarchies found in large product catalogs, and how...Read More
Successful ecomm retailers out of necessity have unique product catalogs. With margins continually squeezed by mounting competition, retailers must offer not only competitive prices, but a wide and varied selection of compelling products. A...Read More
Mercent is excited to be in force again at this year's Internet Retailer Conference and Expo (IRCE) in Chicago, June 10th-13th.
This year, we're taking a novel approach to getting ourselves to IRCE: six intrepid Mercentonians will pack into the...Read More
Time to face the music: not only will Google Shopping Campaigns be replacing the old framework for Google PLA management, Google has made the transition mandatory, with a due date of late August. It is by no means too early to start considering...Read More