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Multiple Ads Test

Multiple Ads per Ad Group Now Allowed for Google Shopping Campaigns

Great news! Retail marketers are now able to add multiple pieces of promotional text to one ad group in Google Shopping Campaigns. Our live testing this week has confirmed as much. 

To the consternation of many, this has not been available in...

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Google Shopping Campaigns

Product Ratings for Google Shopping Have Launched

Google has announced the release of Product Ratings, another feature that delivers relevant input to savvy shoppers. Product ads on Google’s SERP will now show a 1-5 star rating, along with the number of reviews the product has received. As...

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Query Questions

Google Shopping Search Terms, Or: How I Learned to Give Up Control

I hear a common question from retailers when trying to find their products on Google Shopping:

"Why doesn’t the product I want appear for this search term?"

Connecting customers to relevant products or a specific product by targeted keywords has...

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Newegg Header

Newegg: A Great New Marketplace Opportunity

Third party marketplaces are no longer a one-horse or even two-horse race. Newegg is an exciting, fast-growing ecommerce marketplace, bringing over a decade of operational experience in consumer electronics and software retail while quickly moving...

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Customer Google Search

Common Mistakes in Retail Paid Search Management

Building and maintaining effective Retail Paid Search Campaigns is not easy. It isn’t always intuitive either, particularly when navigating a large, dynamic product catalog and an active promotional calendar. When taking over a new account, we...

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Sears

Sears Marketplace: a Growing Opportunity

Sears has emerged as a quality third party marketplace, providing an excellent shopping experience for consumers and a great incremental revenue opportunity for retailers. We have seen sales on Sears climb to more than 15% of Amazon revenue for...

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Google Shopping Special Offer

Simpler Google Retail Promotions Setup

Google Retail Promotions have gotten much simpler to create. There is now a highly visible button within the Promotions page of the Google Merchant Center.

From there, simply match the Promotion ID you create with the corresponding value...

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Smx Seattle

Thoughts On The Future of Google Shopping

This nice article from Ginny Marvin at Search Engine Land recaps the 10 most important Paid Search developments so far in 2014.  

These industry events should all be top-of-mind for vigilant retail marketers. 

The article also calls...

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Local Header

Google Local Inventory Ads: Connecting the Dots

It was a theme at this year’s IBM Smart Commerce Convention. We heard it again at IRCE 2014 in Chicago: the future of retail marketing is omni-channel; the pathways to purchase are better understood and better linked than ever before, and product...

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Assessing the Impact of Amazon on Merchants Across Channels

While comparison shopping engines (CSEs), such as Nextag, PriceGrabber, Shopping.com, Shopzilla, and TheFind are not the strong growth engines they once were, they are adapting to the changing landscape of online shopping. Most have shifted their...

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