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Pinterest Gaining Traction

We’ve entered into a new age in online shopping: that of Social Discovery. More than ever, online shopping is aspirational and heavily influenced by discernible trends. Purchase decisions have become more emotional, and less about objective...

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Holiday Best Practices for Local Inventory Ads

The dust has settled on Local Inventory Ads…. Well, not really. The program will remain a dynamic and vital element of omni-channel strategy for all savvy retail marketers, throughout this Q4 and for the foreseeable future. Now that we’ve had the...

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Google Announces Extended Support for Local Inventory Ads

Yesterday, Google announced that Local Inventory Ads will be extended beyond US markets, and are now available in the UK, France, Germany, Japan and Australia. This, of course, is a welcome development for retailers with brick-and-mortar presence...

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Pinterest's New Privacy Policy in the Works

Pinterest announced on Friday that in one month, on October 19th, it will unveil a new Privacy Policy, detailing its information sharing practices vis-à-vis users and advertiser partners. In the meantime, Pinterest will continue to make its...

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Google Shopping Campaign Api Support Announced

Google Feed Changes - What You Need to Know

Google has announced required changes to product data feeds that must be carried out by September 30th. These changes are intended to further improve the shopping experience on Google and give retail marketers greater capacity to refine product...

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How Proper Categorization Can Dramatically Grow Affiliate Channel Revenue

So you’re a merchant. So you have products. So you want to sell those products. Sounds easy, right? But most merchants don’t understand the value of a product catalog and most have never even seen their product catalog. Those that have may have...

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It's Go Time - Get Q4 Started Right

For many retailers, Q4 is make-or-break. Mere weeks can decide whether or not an entire fiscal year’s marketing efforts amount to success. With more channels than ever to manage, a growing array of audience targeting options, and endless consumer...

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Polyvore

Mercent Has Added Support for Polyvore

Social ecommerce is heating up, and it’s not just Pinterest and Facebook making noise. Polyvore is getting buzz as a growing social ecommerce destination with a particularly influential shopper audience.

The site offers a collage-like social...

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Google’s New Shipping Configuration Tool

In a very welcome announcement, Google has released a new tool to assist with shipping value configuration. Whereas many merchants have had difficulty sending accurate shipping values due to location-specific rates, drop shipping, or varying...

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Close Variant

Google Imposes Close Variant Keyword Matching – What to Expect

Last Thursday Google announced that close variant matching will be applied to all exact and phrase match keywords, starting in late September. Like many AdWords changes we’ve seen over the years, this will have positive and negative implications...

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