Mercent Retail – Case Studies - Profit from Amazon, eBay Large Merchant Services, CSE, and Affiliate Network Product Feeds

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Case Studies

	FootSmart Ignites Sales on Amazon.com with Revenue Growth Exceeding 400% FootSmart online sales performance results supported by Mercent Retail™ were exceptionally above average, increasing year-over-year sales by more than 400% despite the broad and difficult retail downturn. FootSmart also reported a 100% increase in buyable inventory with gross profits rising substantially. Case Study (PDF)

REI's online performance climbs with Mercent Retail™
REI’s data feed marketing practice had outgrown the retailer’s internal tools and processes, so REI selected Mercent’s on-demand platform, Mercent Retail, to automate and optimize the company’s data feed marketing efforts. Now, REI can quickly capitalize on new features released by innovative channel operators such as Google and Shopping.com, and adopt new marketing channels as soon as they emerge without incurring additional development or integration costs. The online marketing team at REI has realized lower management overhead and reduced ongoing reliance on IT resources to implement dynamic promotional campaigns.
Case Study (PDF)

SmartBargains.com expands product sales on eBay with Mercent Retail Marketplace™
Understanding selling on eBay was different than anything they had done in the past, SmartBargains' General Manager Mark McWeeny and his on line marketing team talked at length about the desire to align their retail backend systems with eBay's marketplace. Knowing that experience and the ability to integrate with eBay was critical, SmartBargains went to market to find a technology partner with the knowledge, experience, and track record of success with eBay.
Case Study (PDF)

Buyz.com dramatically improves underperforming segments of its online business with Mercent Retail™
Estimating 40% or more of its online consumer sales could originate from natural search engines, comparison shopping engines and affiliate networks, Buyz.com knew they needed to partner with a technology and services provider that could help them promote and sell their jewelry products to a new demographic of customers. With Mercent the company is accessing over 50 new channels and selling to millions of new customers.
Case Study (PDF)

SitStay.com grows sales 160% on comparison shopping engines, increases Amazon.com sales by 86% with Mercent Retail™
The time and labor intensive nature of manually managing SitStay.com’s sales on Amazon.com by was inhibiting the company’s online growth. With Mercent, this specialty retailer not only improved sales on Amazon, but expanded rapidly into comparison shopping engines to further drive online revenues.
Case Study (PDF)

	Century Novelty grows online revenues 72% and boosts ROI 63% in first year with Mercent™ Century Novelty grows online revenues 72% and boosts ROI 63% in first year with Mercent Case Study (PDF)

Limoges Jewelry increases online revenues by 84%; reduces acquisition costs 10% with Mercent Retail™
Limoges Jewelry began earlier this year using marketing automation tools from Mercent to optimize spending on price-comparison Web sites such as Google Inc.’s Froogle shopping site, Yahoo Inc.’s shopping site, E.W. Scripps Co.’s Shopzilla and others. With a strategy of growing online sales through comparison shopping and other third-party sites using Mercent Retail, the company is running more than 80% ahead of last year. Limoges is using Mercent Retail to automatically feed inventory to its partner sites, and with daily inventory updates, it’s able to analyze how well sales are doing at each site for individual product SKUs.
Case Study (PDF)

Levenger sees 100% growth in sales and ROAS across online shopping channels
In looking for a solution to help scale the company’s online marketing presence, Levenger hoped to accomplish more than just streamlining its marketing data feeds. The retailer sought increased sales, lower management costs, and better ROI from its online advertising budget. After a thorough evaluation of the leading solution providers in the online marketing industry, Levenger selected Mercent Retail as its comprehensive solution for data feed marketing and shopping portal management. The result? Within 30 days of launch on Mercent Retail, Levenger realized 100% growth in both total revenues and return-on-ad-spend (ROAS) through online shopping channels. Mercent-supported marketing channels are a material and growing part of Levenger’s online business.
Case Study (PDF)

	Crabtree & Evelyn increases online sales and brand recognition through Amazon.com using Mercent Software Services Although Crabtree & Evelyn was experiencing successful performance from their primary e-commerce storefront, they wanted to increase sales and customer acquisition. A key component of their online strategy was to leverage additional online channels such as Amazon.com. Case Study (PDF)

Car Toys drives online reach with Mercent Software Services
Prior to deploying Mercent, Car Toys applied labor intensive, manual processes to manage a limited number of relationships with online merchandising and shopping portals such as Yahoo! Shopping and Bizrate.com. Car Toys was seeking a single solution to minimize their IT and resource investments while expanding their market reach within the mobile electronics industry through additional online channels.
Case Study (PDF)