Mercent Corporation - Case Studies

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	Car Toys Drives Online Reach with Mercent Software Services Prior to deploying Mercent, Car Toys applied labor intensive, manual processes to manage a limited number of relationships with online merchandising and shopping portals such as Yahoo! Shopping and Bizrate.com. Car Toys was seeking a single solution to minimize their IT and resource investments while expanding their market reach within the mobile electronics industry through additional online channels. Case Study (PDF)

	Crabtree and Evelyn Increases Online Sales and Brand Recognition through Amazon.com using Mercent Software Services Although Crabtree & Evelyn was experiencing successful performance from their primary e-commerce storefront, they wanted to increase sales and customer acquisition. A key component of their online strategy was to leverage additional online channels such as Amazon.com. Case Study (PDF)

	Levenger Sees 100% Growth in Sales and ROAS across Online Shopping Channels In looking for a solution to help scale the company’s online marketing presence, Levenger hoped to accomplish more than just streamlining its marketing data feeds. The retailer sought increased sales, lower management costs, and better ROI from its online advertising budget. After a thorough evaluation of the leading solution providers in the online marketing industry, Levenger selected Mercent Retail as its comprehensive solution for data feed marketing and shopping portal management. The result? Within 30 days of launch on Mercent Retail, Levenger realized 100% growth in both total revenues and return-on-ad-spend (ROAS) through online shopping channels. Mercent-supported marketing channels are a material and growing part of Levenger’s online business. Case Study (PDF)

	Limoges Jewelry Increases Online Revenues by 84%, Reduces Acquisition Costs 10% with Mercent Retail Limoges Jewelry began earlier this year using marketing automation tools from Mercent to optimize spending on price-comparison Web sites such as Google Inc.’s Froogle shopping site, Yahoo Inc.’s shopping site, E.W. Scripps Co.’s Shopzilla and others. With a strategy of growing online sales through comparison shopping and other third-party sites using Mercent Retail, the company is running more than 80% ahead of last year. Limoges is using Mercent Retail to automatically feed inventory to its partner sites, and with daily inventory updates, it’s able to analyze how well sales are doing at each site for individual product SKUs. Case Study (PDF)