Bailey’s Power Equipment Chooses Mercent to Drive eCommerce Revenue 2012 Annual Summit - Denver, CO - Tuesday, 11 September 2012
Source Marketwire

Like this story? Please share!

Mercent™, a leading technology company that enables retailers to profitably reach and convert more shoppers online, announced today Bailey’s Power Equipment has joined Mercent’s roster of global retailers using the award-winning Mercent Retail™ software platform.

Serving U.S. home and landowners and the U.S. forest product and tree service industries, Bailey’s is a leading retailer of professional landscaping and outdoor power equipment products. The company has invested in Mercent Retail™ to increase its sales revenue and profits across high growth eCommerce marketplaces that include Amazon, eBay and

“Bailey’s has established itself as a leading U.S. supplier of forestry, tree care and outdoor gear because of our superior customer service, efficient delivery and competitive prices,” said Bailey’s Director of Marketing, John Conroy. “We have engaged with Mercent to extend our market leadership position by offering the same customer value through critical eCommerce channels that include Amazon, eBay and Mercent’s expertise and superior technology are enabling us to execute new sales strategies that improve our competitive edge and increase profitability.”

Bailey’s expansive product catalog features chain saws from Husqvarna, Echo, and Tanaka, generators, water pumps and outdoor power equipment from Honda, as well as hundreds of different types of chainsaw chain and bars, OEM and aftermarket replacement parts, safety clothing and boots, first-aid products, portable sawmills, firewood processing equipment, grapple trailers, woodsplitters, chippers, climbing rope and gear, pruning saws and tools, and a host of other products of interest to anyone who works outdoors.

“Mercent Retail™ will help Bailey’s drive its online sales performance and financial returns across key sales channels,” said Mercent CEO Eric Best. “Integration of Bailey’s retail system with the unique datafeed and performance requirements of Amazon, eBay and will also provide Bailey’s with actionable business intelligence that allows them to manage their online ad campaigns with greater efficiency to maximize revenues and profits.”

Mercent optimizes retail product and offer visibility across a comprehensive set of digital channels. From product ad platforms including Google Product Search (GPS), Amazon Product Ads and Google Product Listing Ads (PLA) as well as emerging options like social shopping outlets to online marketplaces like Amazon and eBay, comparison shopping sites and paid search platforms (Google AdWords, Microsoft AdCenter), Mercent creates value for retailers across the full spectrum of eCommerce transactions. The Mercent Retail™ platform complements product ad placement with deep retail analytics. Business intelligence tools highlight the products, categories, brands, promotions, ads, and channels contributing most to online performance and ROI. Proprietary tools allow retail marketers to take action on these insights.

Bailey’s eCommerce storefront uses RedPrairie Direct Commerce storefront technology. Mercent is working with Snapshot Design on behalf of Bailey’s to integrate Bailey’s RedPrairie storefront with Mercent Retail™.

To learn more about Mercent’s full product portfolio, contact Mercent Sales at 206-832-3900 or email Information regarding Mercent Retail shopping feed management technology, Mercent Performance marketing services, and the complete list of online marketing channels in the Mercent Shopping Network is also available at

About Bailey’s Power Equipment

Bailey's has been serving home and landowners as well as the forest products and tree service industries for over 37 years. With 2 divisions in California located at the intersection of major transportation hubs and over 100,000 square feet of warehouse space, customers are assured quick delivery of their orders. Bailey's free Master Catalog features professional chainsaws, hundreds of types of saw chain and bars, OEM and aftermarket parts, safety clothing and boots, portable sawmills, grapple trailers, woodsplitters, chippers, climbing rope and gear, pruning saws and tools, and many other products of interest to those who work and play outdoors.

Back to all news

Mercent PR Contact

Kristine Szarkowitz
Tel: 206.832.3900

Western US Office
1633 Westlake Ave. N
Suite 200, Seattle, WA 98109

Copyright © 2015 CommerceHub.
All Rights Reserved.

Thank you to our #JobandInternshipFair gold sponsors @BenefitMall @ColSol @CommerceHub and @UAlbany School of Business! See you on 2/12! — UAlbanycareer

What a great trip to Seattle. The team in @CommerceHub West are phenomenal. I am excited for what we will do together. — GavinInNY

Congrats @CommerceHub @Mercent Good job Frank and Eric! — rickwatson


Grow Your Profit Dollars.

Download our platform white papers and case studies to learn how Mercent Retail can help you grow your sales profitably. Select which documents you'd like, let us know your name and email, and we'll send them to you!

Select Items to Download

Our Platform

  • Mercent Retail Overview
  • Mercent Retail Paid Search
  • Mercent Retail for Amazon Marketplace
  • Mercent Retail for Google Shopping
  • Mercent Retail for Pinterest

Case Studies

  • Del Mar Transforms Marketplace Business, Wins on Paid Search with Mercent Retail
  • Ambush Board Co. Drives Massive ROAS Gains on Google PLA
  • Mercent Delivers 98% Higher ROAS on Yahoo Bing Product Ads
  • Mercent’s Repricing Software Delivers “Magic Bullet” to Drive Sales
  • F+W Media Enthusiastic Over Growth and Scalability Mercent Provides
  • Century Novelty Grows Sales and Increases Profits
Send Me More Info

Contact Us

Thank you for your interest in Mercent!

Please complete our contact form and we will get in touch with you.

Or contact us directly at: