eCommerce Sales and Profits Bloom for 1-800-Flowers with Mercent Retail™

Mercent Announces Case Study Availability

Seattle, WA - Tuesday, 23 October 2012
Source Marketwire

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Mercent™, a leading technology company that enables retailers to profitably reach and convert more shoppers online, announced today availability of its newest customer case study highlighting sales and profit success for 1-800-Flowers.com® using Mercent’s award-winning Mercent Retail™ platform.

Mercent Retail™ is the industry’s most comprehensive channel management platform, giving retailers the power to reach more than 200 million customers with targeted products and improved placement on the most popular online marketing channels. 1-800-Flowers.com® engaged Mercent to develop and expand its approach to marketing and selling its complete product portfolio across popular comparison shopping engines (CSE’s), Amazon.com and Google Shopping. In so doing, the company has increased profit margins and accelerated its competitive stature in the rapidly shifting eCommerce landscape.

According to Bob Lawkins, Marketing Director for 1-800-Flowers.com, “Without a doubt, Mercent’s thought leadership and expertise has helped us market our specific vertical products. They provide a good source of objective information and intelligence we are using to our financial advantage.”

Mercent optimizes retail product and offer visibility across the full spectrum of eCommerce transactions ranging from product ad platforms like Amazon Product Ads and Google Product Listing Ads (PLA), to emerging options that include social shopping outlets, online marketplaces like Amazon and eBay, comparison shopping sites, and paid search platforms (Google AdWords, Microsoft AdCenter). The Mercent Retail™ platform also complements product ad placement with deep retail analytics. Business intelligence tools highlight the products, categories, brands, promotions, ads, and channels contributing most to online performance and ROI. Proprietary tools allow marketers to take action from these insights.

Download Full Case Study: 1-800-Flowers.com case study.

To learn more about Mercent’s full product portfolio contact Mercent Sales at 206-832-3900 or hello@mercent.com. Information regarding Mercent Retail shopping feed management technology, Mercent Performance marketing services, and the complete list of online marketing channels in the Mercent Shopping Network is also available at www.mercent.com.

About Mercent

Through its award-winning Mercent Retail technology, Mercent helps large brand name retailers including 1-800-Flowers, the Home Shopping Network, and GUESS? profitably reach and convert online shoppers. Supported consumer shopping destinations include Amazon.com, Google, eBay, Bing, Pinterest, Rakuten, Newegg Marketplace, paid search, product ads, comparison shopping engines (CSEs), affiliate networks, social shopping sites and display advertising campaigns. The ecommerce marketing company was founded by Amazon.com veterans, is venture funded, and based in Seattle, WA.. For more information, visit www.mercent.com.

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