Travelsmith Outfitters Drives eCommerce Profits with Mercent Retail™

Seattle, WA - Wednesday, 19 September 2012
Source Marketwire

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“After extensive due diligence, we selected Mercent as our technology provider of choice. They have a tenured history of success ensuring leading retailers like Travelsmith succeed with their eCommerce strategies..."

Mercent™, a leading technology company that enables retailers to profitably reach and convert more shoppers online, announced today Travelsmith Outfitters has selected Mercent and its award-winning Mercent Retail™ software platform to increase sales revenue and profits across leading comparison shopping sites.

According to Travelsmith Outfitters VP Marketing & eCommerce Kim Hansen, “After extensive due diligence, we selected Mercent as our technology provider of choice. They have a tenured history of success ensuring leading retailers like Travelsmith succeed with their eCommerce strategies. With Mercent Retail, we are able to promote and sell our full product catalog across high profits channels that include popular comparison shopping sites. Mercent also offers extensive knowledge we cannot replicate internally. The insight of the Mercent team and sophistication of Mercent’s technology gives us a strong competitive edge.”

“Just as Travelsmith strives to inspire people to go places they’ve never been, Mercent strives to elevate sales and profits to levels our retail clients have never seen,” commented Mercent CEO Eric Best. “With Mercent Retail, Travelsmith is expanding brand, product and ad campaign reach across new online sales channels and improved overall campaign performance to increase its online sales revenues.”

Mercent demonstrates expertise across the full spectrum of eCommerce transactions. In addition to comparison shopping sites, Mercent optimizes retail product and offers visibility across other digital channels including online marketplaces like Amazon and eBay, paid search platforms (Google AdWords, Microsoft AdCenter), product ad platforms including Google Product Search (GPS), Amazon Product Ads and Google Product Listing Ads (PLA), and social and mobile shopping outlets. The Mercent Retail™ platform complements product ad placement with deep retail analytics and business intelligence tools that highlight products, categories, brands, promotions, ads, and channels contributing most to online performance and ROI.

To learn more about Mercent’s full product portfolio, or for an in-person demo, contact Mercent Sales at 206-832-3900 or hello@mercent.com. Information regarding Mercent Retail shopping feed management technology, Mercent Performance marketing services, and the complete list of online marketing channels in the Mercent Shopping Network is also available at www.mercent.com.

About Travelsmith Outfitters

Travelsmith Outfitters (www.travelsmith.com) was founded in 1992 with a mission to make travel as hassle-free and pleasurable as possible. Drawing on resources and inspirations from around the globe, Travelsmith set out to provide goods that make the journey smoother and simpler, lighter and more convenient. TravelSmith is part of the HSN, Inc. (HSNi) family of businesses. HSNi spans the full retail spectrum including television (HSN), ecommerce (hsn.com and catalogue websites), catalogues, and brick & mortar retail.

About Mercent

Through its award-winning Mercent Retail technology, Mercent helps large brand name retailers including 1-800-Flowers, the Home Shopping Network, and GUESS? profitably reach and convert online shoppers. Supported consumer shopping destinations include Amazon.com, Google, eBay, Bing, Pinterest, paid search, product ads, comparison shopping engines (CSEs), affiliate networks, social shopping sites and display advertising campaigns. The ecommerce marketing company was founded by Amazon.com veterans, is venture funded, and based in Seattle, WA.. For more information, visit www.mercent.com.

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