The introduction of Google Shopping signals the next phase of Google’s retail platform evolution. While many providers scramble to catch up as Google makes the move from free to paid listings, Mercent Retail for Google Shopping provides a mature technology platform that will allow you to capitalize on the Google Shopping opportunity today.
We know Google, and we know retail
Mercent Retail for Google Shopping is built upon our years of experience and deep expertise in Google advertising, retail marketing, and product data. In fact, Mercent began developing industry-leading technology for Google retail in 2005, and we have worked through each phase leading up to Google Shopping - including Google Product Listing Ads (PLA) and Google Product Search - enabling retailers to compete profitably on the platform through each evolution.
We are proud to offer a first-to-market, robust software platform for managing Google Shopping.
Data quality is king
The relevance and performance of your product listings depends first and foremost on the content and quality of your Google Shopping feed, including the accuracy and timeliness of your product data. In fact, Google cites a lack of data feed quality as a primary reason for rolling out their new model.
Mercent Retail leads the industry in its ability to apply rules-based data optimization and filters across catalogs of up to 800,000 SKUs. Combine this with our ability to integrate directly to your product catalog and inventory systems, and you have the right foundation for high performance on Google Shopping and Google PLA.
Product performance insight
Success on Google Shopping also depends on understanding product performance down to the SKU level. With Mercent Retail for Google Shopping, you will see which products are driving performance and be able to analyze performance by product, ad group, product ad, and search query.
Armed with deeper knowledge, you will be able to set negative keyword matches to boost ad spend efficiency and structure your campaign’s product targets in order to increase visibility and sales on your most important categories, brands and SKUs.
Target your products
Mercent Retail provides you with complete control over your program. Our platform lets you optimize your campaign structure around product attributes and dynamically modify and apply AdWords labels and groupings.
View and manage all of your product targets, create new targets unique to Google PLA, create and manage groupings and labels for product targets, define unique search bids, and dynamically optimize any field in your Google Shopping feed from product titles to AdWords groupings. To keep your Google Shopping campaigns in synch with your overall retail strategy, schedule your promotions and seasonal changes so they integrate seamlessly with your product merchandising calendar.
We’ve translated our expertise in data feed and campaign management into a proven platform to help you succeed on Google Shopping.
>> Contact Mercent today to maximize your sales and profitability through Google Shopping
