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Mercent Retail for Product Listing Ads

As Google’s consumer shopping experience continues to evolve and many providers scramble to keep up, Mercent Retail remains on the cutting edge to provide a mature technology platform that allows retailers to capitalize on the Product Listing Ad opportunity today.

We know Google, and we know retail

Mercent Retail for Google Product Listing Ads offers the only truly complete end-to-end, enterprise-ready Product Ad Management platform. It is specifically designed to handle Google’s exacting specifications for the Product Listing Ads that power both the product ads in Google's search results and the Google Shopping experience.

Mercent Retail for Google Product Listing Ads is built upon our years of experience and deep expertise in Google advertising, retail marketing, and product data. Mercent has been developing industry-leading technology for selling products on Google since 2005, partnering closely with Google through each phase of growth to the current solution -- Google Product Listing Ads. Most importantly, our software has enabled our retail clients to experience high growth through each evolution of Google’s shopping platform.

Data quality is king

The relevance and performance of your Google PLA depends first and foremost on the content and quality of your product data. The Mercent Retail platform integrates directly with our clients’ ecommerce systems, ensuring product, inventory and price data is accurate and timely.

Mercent Retail provides powerful tools for data quality optimization. Our software allows you to apply rules-based optimization and filters to any segment of your catalog of up to 800,000 SKUs. Our retailers tune their data for Product Listing Ad optimization without having to make unnecessary changes to the data in their ecommerce catalogs

Combine this with our ability to integrate directly to your product catalog and inventory systems and you have the right foundation for high performance on Google PLA.

Get listed, fast

Mercent Retail is the first enterprise platform deeply integrated with Google’s Content API for Shopping. It provides enterprise retailers access to faster updates through Google Shopping’s “Express Pipeline,” greater efficiency through incremental update capabilities, and a more complete view of data quality errors. Our error resolution tools allow you to identify items that aren’t getting listed and address address product data issues to ensure all your products get listed.

Product performance insight

Google product ad success also depends on understanding product performance down to the SKU level. Mercent Retail for Product Listing Ads offers robust tracking, reporting and analytics -- delivering clear insight into performance by product advertised, products purchased on site, ad group, product ad, and search query.

Armed with deeper knowledge, you will be able to set negative keyword matches to boost ad spend efficiency and structure your campaign’s product targets in order to increase visibility and sales on your most important categories, brands and SKUs.

Target your products

Mercent Retail provides you with complete control over your Product Listing Ads and Google Shopping program. Our platform lets you optimize your campaign structure around product attributes and dynamically modify and apply AdWords labels and groupings.

View and manage all of your product targets, create new targets unique to each product listing ad channel, create and manage groupings and labels for product targets, define unique search bids, and dynamically optimize any field in your product feed from product titles to AdWords groupings. To keep your product listing ads campaigns in synch with your overall retail strategy, schedule your promotions and seasonal changes so they integrate seamlessly with your product merchandising calendar. Our software makes it simple to do PLA optimization that is automatically synced with your inventory and your merchandising calendar. 

Gain full control of your PLA ad spend on a single platform

Mercent Retail’s automated bidding engine allows you to bid at the product target level across Google Shopping campaigns -- as well as scheduling bids to accommodate promotions calendars. Complex algorithms and rules consider your specific ad metrics -- including ROAS, Gross Margin and COGS.

>> Contact Mercent today to leverage our proven platform and begin driving greater success through Google Product Listing Ads

"Mercent’s reporting is clear and straight forward. It allows us to set a good game plan. " -Century Novelty

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