Celebrate Express Selects Mercent Retail to Promote the Right Products with the Right Merchandising Offers in the Right Online Channels

Leading Online Retailer Taps 100 Million Online Shoppers with Mercent's Merchandising Platform

Las Vegas, NV — September 12, 2005 — Mercent, the single solution for online retail merchandising, today announced that Celebrate Express (Nasdaq: BDAY), has selected Mercent Retail to maximize online sales, profits, and merchandising control through leading online marketing channels. Celebrate Express is a leading online and catalog retailer of celebration products serving families with young children.

“We were looking for a new level of visibility, control and sales performance from our online marketing channels,” said Jeff Nienaber, Online Marketing Manager at Celebrate Express. “Mercent Retail gives us a competitive advantage in that we can reach millions of new customers while preserving and extending our brand.”

Mercent Retail, an on-demand software service, enables marketing managers to automate sophisticated merchandising campaigns for specific product assortments across online channels. Because Mercent Retail integrates with existing back-end retail systems, managers can make smarter online marketing decisions informed by back-end operational metrics including product inventory, cost of goods sold and gross margin. Mercent Retail automates the scheduling, orchestration, translation and transportation of product, inventory, order, referral, conversion and financial settlement data for every SKU in the assortment and each assigned marketing channel. The platform scales to support millions of online product SKUs, referrals, conversions and orders.

“We are delighted to partner with Celebrate Express to help expand their customer base online,” said Eric Best, CEO of Mercent. “Our goal is to make it easy for Celebrate Express to increase revenue and gross margins while maintaining the continuity of their customers’ shopping experience.”

Mercent Retail provides maximum product visibility across 20 online marketing channels including Amazon.com, AOL inStore, Become.com, BizRate.com, CatalogCity.com, CNET Shopper.com, Commission Junction, Epinions, Froogle, LinkShare, MSN Shopping, mySimon.com, NexTag, PriceGrabber.com, PriceRunner, SHOP.COM, Shopping.com, Shopzilla, Smarter.com, and Yahoo! Shopping.

About Celebrate Express, Inc.
Celebrate Express is a leading online retailer of celebration products serving families with young children. The company currently operates three brands: Birthday Express, which markets children's party products; Storybook Heirlooms, which offers girls' special occasion apparel and accessories; and Costume Express, which markets children's costumes and accessories. The company utilizes its branded websites, BirthdayExpress.com, Storybook.com and CostumeExpress.com, complemented by branded catalogs to offer products as complete coordinated solutions. The company's goal is to help busy parents celebrate the special moments in their children's lives. For more information, please visit CelebrateExpress.com.

About Mercent
Founded by veterans of Amazon.com, Mercent provides online marketing technology and services to help retail merchants optimize performance across online channels. Mercent's on-demand platform, Mercent Retail, increases revenue and gross margins by promoting the right products with the right merchandising offers and placement. Mercent Retail provides a single point of integration between existing retail management systems and The Mercent Shopping Network, supporting more than 50 leading online marketing channels including transactional marketplaces such as Amazon.com and SHOP.COM, shopping portals such as Shopping.com and Shopzilla, paid inclusion programs like Yahoo! Search Submit Pro, and affiliate marketing programs such as LinkShare and Performics -- making it easy for merchants to automate, measure, and optimize online product merchandising campaigns through these channels. Mercent customers include 1-800-Flowers, Benefit Cosmetics, REI, GUESS?, Bass Pro Shops, Redcats Group, Celebrate Express, Levenger, and other leading retailers. Mercent is an Amazon.com Certified System Integrator, Buy.com Gold Certified Partner, SHOP.COM Certified Data Feed Provider, and Yahoo! Search Submit Pro certified feed provider. Mercent is a venture-funded company based in Seattle, WA. For more information, visit www.mercent.com.

Contact
Marnie Cannon
Communications Director, Mercent
206-832-3900
press@mercent.com