Celebrate Express Selects Mercent Retail to Promote the Right Products with the Right Merchandising Offers in the Right Online Channels

Leading Online Retailer Taps 100 Million Online Shoppers with Mercent's Merchandising Platform

Las Vegas, NV — September 12, 2005 — Mercent, the single solution for online retail merchandising, today announced that Celebrate Express (Nasdaq: BDAY), has selected Mercent Retail to maximize online sales, profits, and merchandising control through leading online marketing channels. Celebrate Express is a leading online and catalog retailer of celebration products serving families with young children.

“We were looking for a new level of visibility, control and sales performance from our online marketing channels,” said Jeff Nienaber, Online Marketing Manager at Celebrate Express. “Mercent Retail gives us a competitive advantage in that we can reach millions of new customers while preserving and extending our brand.”

Mercent Retail, an on-demand software service, enables marketing managers to automate sophisticated merchandising campaigns for specific product assortments across online channels. Because Mercent Retail integrates with existing back-end retail systems, managers can make smarter online marketing decisions informed by back-end operational metrics including product inventory, cost of goods sold and gross margin. Mercent Retail automates the scheduling, orchestration, translation and transportation of product, inventory, order, referral, conversion and financial settlement data for every SKU in the assortment and each assigned marketing channel. The platform scales to support millions of online product SKUs, referrals, conversions and orders.

“We are delighted to partner with Celebrate Express to help expand their customer base online,” said Eric Best, CEO of Mercent. “Our goal is to make it easy for Celebrate Express to increase revenue and gross margins while maintaining the continuity of their customers’ shopping experience.”

Mercent Retail provides maximum product visibility across 20 online marketing channels including Amazon.com, AOL inStore, Become.com, BizRate.com, CatalogCity.com, CNET Shopper.com, Commission Junction, Epinions, Froogle, LinkShare, MSN Shopping, mySimon.com, NexTag, PriceGrabber.com, PriceRunner, SHOP.COM, Shopping.com, Shopzilla, Smarter.com, and Yahoo! Shopping.

About Celebrate Express, Inc.
Celebrate Express is a leading online retailer of celebration products serving families with young children. The company currently operates three brands: Birthday Express, which markets children's party products; Storybook Heirlooms, which offers girls' special occasion apparel and accessories; and Costume Express, which markets children's costumes and accessories. The company utilizes its branded websites, BirthdayExpress.com, Storybook.com and CostumeExpress.com, complemented by branded catalogs to offer products as complete coordinated solutions. The company's goal is to help busy parents celebrate the special moments in their children's lives. For more information, please visit CelebrateExpress.com.

About Mercent
Mercent is a leading provider of online channel marketing technology and services for retailers. Through its award-winning Mercent Retail™ SAAS technology and Mercent Performance™ professional services, Mercent helps the world’s most successful online merchants including 1-800-Flowers, Bass Pro Shops, Brookstone, GUESS?, L'Occitane USA, Redcats Group, and REI optimize online shopping channel marketing campaigns to drive customer acquisition, revenues, profits, and inventory velocity. Mercent is the single point of integration with a vast online advertising network that includes transactional marketplaces such as Amazon.com and eBay; comparison shopping engines (CSEs) such as Shopping.com and NextTag; affiliate marketing programs such as LinkShare and the Google Affiliate Network; and other product advertising channels including Microsoft Bing Cashback and Google Product Listing Ads (PLA). The company is a 'Selling on Amazon.com' Certified System Integrator, Buy.com Gold Certified Partner, eBay Certified Provider, certified Google Product Search Partner. Founded by a seasoned team of Amazon.com veterans, Mercent is a venture-funded company based in Seattle, WA. For more information, visit www.mercent.com.

Mercent PR Contact
Kristine Szarkowitz
press@mercent.com
Tel: 206-832-3900