Specialty Online Retailers Gain Access to Millions of New Online Shoppers through Mercent's Merchandising Platform

HomeCenter.com, FurnitureFind and Football Fanatics See Increased Sales and Merchandising Control in New Online Channels

Seattle, WA — July 28, 2005 — Mercent, the single solution for online retail merchandising, today announced that three new customers, HomeCenter.com, FurnitureFind and Football Fanatics, are utilizing the company's online merchandising software to promote and sell their products to millions of shoppers across leading online marketing channels.

"Mercent is the best outside firm we have ever worked with. It was great to invest in their solution, and see a dramatic and instant return on that investment," said Cory E. Nielsen, Director of Web Services at FurnitureFind. "In only two months, Mercent is generating an additional 20% in online revenue for FurnitureFind."

Mercent offers retailers control over product merchandising and promotions within third-party channels, and the ability to measure online advertising performance by key retail metrics such as per-product gross margins. With Mercent, online merchants promote the right products with the right offers in the right online channels through a single, automated merchandising solution.

"Mercent has allowed HomeCenter.com to gain better penetration into the online market," said Brian Okin, CEO, HomeCenter.com. "HomeCenter.com now offers over 250,000 products that can be found on all of the largest online shopping engines. Our Mercent integration has increased revenues while at the same time, saving us the work of manually updating our marketing feeds."

Mercent's online merchandising platform allows e-tailers and multi-channel retailers to effectively promote and sell products to more than 100 million shoppers across leading online merchandising channels through one low-cost, single point of integration. Mercent-supported channels include Amazon.com, AOL inStore, Become.com, BizRate.com, CatalogCity.com, CNET Shopper.com, Commission Junction, Epinions, Froogle, LinkShare, MSN Shopping, mySimon.com, NexTag, PriceGrabber.com, PriceRunner, SHOP.COM, Shopping.com, Shopzilla, Smarter.com, and Yahoo! Shopping.

"Mercent helps Football Fanatics promote our products across online channels in an easy, automated way," said Brian Swallow, Vice President Sales and Marketing at Football Fanatics, a specialty retailer ranked among the Internet Retailer Top 400. "Once we launched on the Mercent platform, we saw a significant increase in online sales immediately following deployment."

About Mercent
Mercent is a leading provider of online channel marketing technology and services for retailers. Through its award-winning Mercent Retail™ SAAS technology and Mercent Performance™ professional services, Mercent helps the world’s most successful online merchants including 1-800-Flowers, Bass Pro Shops, Brookstone, GUESS?, L'Occitane USA, Redcats Group, and REI optimize online shopping channel marketing campaigns to drive customer acquisition, revenues, profits, and inventory velocity. Mercent is the single point of integration with a vast online advertising network that includes transactional marketplaces such as Amazon.com and eBay; comparison shopping engines (CSEs) such as Shopping.com and NextTag; affiliate marketing programs such as LinkShare and the Google Affiliate Network; and other product advertising channels including Microsoft Bing Cashback and Google Product Listing Ads (PLA). The company is a 'Selling on Amazon.com' Certified System Integrator, Buy.com Gold Certified Partner, eBay Certified Provider, certified Google Product Search Partner. Founded by a seasoned team of Amazon.com veterans, Mercent is a venture-funded company based in Seattle, WA. For more information, visit www.mercent.com.

Mercent PR Contact
Kristine Szarkowitz
press@mercent.com
Tel: 206-832-3900