Mercent Enables Retailers to Reach New Customers
During Highly Anticipated 2004 Holiday Shopping Season

Holiday Promotion Offers Free Merchandising
Services and Complimentary Software Upgrade to New Customers

Seattle, WA — October 13, 2004 — Mercent, the single solution for online marketplace retailing, today announced a promotion enabling retailers to take advantage of the highly anticipated 2004 holiday shopping season. Online sales are expected to reach $22 billion this holiday season, an increase of 26% from last year (source: Retail Forward). Mercent's flagship product, Mercent Commerce System, allows multi-channel retailers to effectively promote and sell products to more than 100 million shoppers across 10 leading online consumer marketplaces through one low-cost, single point of integration.

New customers who license Mercent Commerce System by November 15th will receive free merchandising services and a complimentary upgrade supporting nine online shopping portals. The Mercent promotion offers unique benefits that enable retailers to increase exposure of their products among online shoppers during the 2004 holiday season:

• Free Merchandising Services
  Mercent will provide a free merchandising consultation including Amazon merchant storefront design and product merchandising data analysis to maximize holiday sales online;
• Complimentary Software Upgrade
  Mercent will also provide a free software license upgrade enabling retailers to market and sell their products on nine leading shopping portals including Yahoo! Shopping, BizRate.com, PriceGrabber.com, AOL inStore, NexTag, MSN Shopping, Shopping.com, mySimon, and Froogle.

"Online retailers are eagerly anticipating this holiday shopping season," said Eric Best, Mercent CEO. “This promotion is designed to help our retail clients prepare early to reach their full selling potential through an Amazon integration and integration with leading shopping portals.”

For additional information on Mercent's Holiday Promotion, please visit www.mercent.com or contact Chris Joyce at 206-832-3914 or chris.joyce@mercent.com.

About Mercent
Mercent is a leading provider of online channel marketing technology and services for retailers. Through its award-winning Mercent Retail™ SAAS technology and Mercent Performance™ professional services, Mercent helps the world’s most successful online merchants including 1-800-Flowers, Bass Pro Shops, Brookstone, GUESS?, L'Occitane USA, Redcats Group, and REI optimize online shopping channel marketing campaigns to drive customer acquisition, revenues, profits, and inventory velocity. Mercent is the single point of integration with a vast online advertising network that includes transactional marketplaces such as Amazon.com and eBay; comparison shopping engines (CSEs) such as Shopping.com and NextTag; affiliate marketing programs such as LinkShare and the Google Affiliate Network; and other product advertising channels including Microsoft Bing Cashback and Google Product Listing Ads (PLA). The company is a 'Selling on Amazon.com' Certified System Integrator, Buy.com Gold Certified Partner, eBay Certified Provider, certified Google Product Search Partner. Founded by a seasoned team of Amazon.com veterans, Mercent is a venture-funded company based in Seattle, WA. For more information, visit www.mercent.com.

Mercent PR Contact
Kristine Szarkowitz
press@mercent.com
Tel: 206-832-3900