Mercent Enables Retailers to Reach New Customers
During Highly Anticipated 2004 Holiday Shopping Season

Holiday Promotion Offers Free Merchandising
Services and Complimentary Software Upgrade to New Customers

Seattle, WA — October 13, 2004 — Mercent, the single solution for online marketplace retailing, today announced a promotion enabling retailers to take advantage of the highly anticipated 2004 holiday shopping season. Online sales are expected to reach $22 billion this holiday season, an increase of 26% from last year (source: Retail Forward). Mercent's flagship product, Mercent Commerce System, allows multi-channel retailers to effectively promote and sell products to more than 100 million shoppers across 10 leading online consumer marketplaces through one low-cost, single point of integration.

New customers who license Mercent Commerce System by November 15th will receive free merchandising services and a complimentary upgrade supporting nine online shopping portals. The Mercent promotion offers unique benefits that enable retailers to increase exposure of their products among online shoppers during the 2004 holiday season:

• Free Merchandising Services
  Mercent will provide a free merchandising consultation including Amazon merchant storefront design and product merchandising data analysis to maximize holiday sales online;
• Complimentary Software Upgrade
  Mercent will also provide a free software license upgrade enabling retailers to market and sell their products on nine leading shopping portals including Yahoo! Shopping, BizRate.com, PriceGrabber.com, AOL inStore, NexTag, MSN Shopping, Shopping.com, mySimon, and Froogle.

"Online retailers are eagerly anticipating this holiday shopping season," said Eric Best, Mercent CEO. “This promotion is designed to help our retail clients prepare early to reach their full selling potential through an Amazon integration and integration with leading shopping portals.”

For additional information on Mercent's Holiday Promotion, please visit www.mercent.com or contact Chris Joyce at 206-832-3914 or chris.joyce@mercent.com.

About Mercent
Founded by veterans of Amazon.com, Mercent provides online marketing technology and services to help retail merchants optimize performance across online channels. Mercent's on-demand platform, Mercent Retail, increases revenue and gross margins by promoting the right products with the right merchandising offers and placement. Mercent Retail provides a single point of integration between existing retail management systems and The Mercent Shopping Network, supporting more than 50 leading online marketing channels including transactional marketplaces such as Amazon.com and SHOP.COM, shopping portals such as Shopping.com and Shopzilla, paid inclusion programs like Yahoo! Search Submit Pro, and affiliate marketing programs such as LinkShare and Performics -- making it easy for merchants to automate, measure, and optimize online product merchandising campaigns through these channels. Mercent customers include 1-800-Flowers, Benefit Cosmetics, REI, GUESS?, Bass Pro Shops, Redcats Group, Celebrate Express, Levenger, and other leading retailers. Mercent is an Amazon.com Certified System Integrator, Buy.com Gold Certified Partner, SHOP.COM Certified Data Feed Provider, and Yahoo! Search Submit Pro certified feed provider. Mercent is a venture-funded company based in Seattle, WA. For more information, visit www.mercent.com.

Contact
Marnie Cannon
Communications Director, Mercent
206-832-3900
press@mercent.com