SmartBargains Utilizes Mercent's Online Merchandising Platform to Expand Online Presence

Leading Online Retailer Sees 100 Percent Return on Mercent Investment Within Two Months

Seattle, WA — July 19, 2005 — Mercent, the single solution for online retail merchandising, today announced that SmartBargains is utilizing the company’s online merchandising software to promote and sell more than 10,000 products to over 47 million active customer accounts at Amazon.com. SmartBargains is the world’s leading online retailer offering superior quality goods and top brands at up to 70% off retail. SmartBargains relies on Mercent to maximize sales, boost gross margins, and increase merchandising control through Amazon.com.

"We achieved 100 percent return on our Mercent investment within two months,” said Ben Fischman, Chief Marketing Officer at SmartBargains. “Mercent enables us to automate the publication of our catalog of SmartBargains merchandise directly to Amazon.com, extending our ability to reach online shoppers with special offers on brand name merchandise while reducing our cost of customer acquisition."

Mercent's online merchandising platform allows e-tailers and multi-channel retailers to effectively promote and sell products to more than 100 million shoppers across leading online consumer marketplaces through one low-cost, single point of integration. Mercent-supported channels include Amazon.com, AOL inStore, Become.com, BizRate.com, CatalogCity.com, CNET Shopper.com, Commission Junction, Epinions, Froogle, MSN Shopping, mySimon.com, NexTag, PriceGrabber.com, PriceRunner, SHOP.COM, Shopping.com, Shopzilla, Smarter.com, and Yahoo! Shopping.

Mercent CEO, Eric Best, noted, "It has been an exciting year for Mercent. SmartBargains represents the latest in a growing list of brand-driven retailers realizing the benefits of our online merchandising platform. We are pleased that we are able to contribute to SmartBargains’ ongoing success."

About SmartBargains
SmartBargains is a leading online retailer of high quality, excess merchandise offered at up to 70% off everyday retail prices. The company provides a constantly changing assortment of thousands of deals on its website, allowing customers to conveniently and confidently purchase merchandise without having to travel to disparate retail locations. For suppliers, SmartBargains offers a single source for product disposition, reducing the need to use multiple distribution channels for the sale of excess inventory. SmartBargains is dedicated to offering the best possible bargain shopping experience available online. Our commitment to the customer`s experience begins with the web site and continues through to the purchase with state-of-the-art fulfillment and highly responsive customer service. Customers consistently give SmartBargains high marks in customer satisfaction and service.

About Mercent
Mercent is a leading provider of online channel marketing technology and services for retailers. Through its award-winning Mercent Retail™ SAAS technology and Mercent Performance™ professional services, Mercent helps the world’s most successful online merchants including 1-800-Flowers, Bass Pro Shops, Brookstone, GUESS?, L'Occitane USA, Redcats Group, and REI optimize online shopping channel marketing campaigns to drive customer acquisition, revenues, profits, and inventory velocity. Mercent is the single point of integration with a vast online advertising network that includes transactional marketplaces such as Amazon.com and eBay; comparison shopping engines (CSEs) such as Shopping.com and NextTag; affiliate marketing programs such as LinkShare and the Google Affiliate Network; and other product advertising channels including Microsoft Bing Cashback and Google Product Listing Ads (PLA). The company is a 'Selling on Amazon.com' Certified System Integrator, Buy.com Gold Certified Partner, eBay Certified Provider, certified Google Product Search Partner. Founded by a seasoned team of Amazon.com veterans, Mercent is a venture-funded company based in Seattle, WA. For more information, visit www.mercent.com.

Mercent PR Contact
Kristine Szarkowitz
press@mercent.com
Tel: 206-832-3900