Venda Merchants Tap into 100 Million Shoppers with Mercent Retail Merchandising Solution

Leaders in On-Demand eCommerce and Online Retail Merchandising Offer Integrated Solution to Maximize Sales

Philadelphia, WA — August 2, 2005 — Mercent, the single solution for online retail merchandising, and Venda, the leading global provider of on-demand eCommerce, today announced a combined turn-key online retailing solution that provides businesses with best-of-breed eCommerce sites and makes merchandise immediately visible to more than 100 million online shoppers. The combined offering provides a single point of integration into 20 leading online merchandising channels including transactional marketplaces such as Amazon.com, shopping portals such as AOL inStore, Froogle, MSN Shopping, and Shopping.com, as well as affiliate marketing programs, making it easy for merchants to automate, measure, and optimize online product merchandising campaigns through these channels.

The Mercent/Venda solution is designed to meet the needs of eCommerce merchants and online shoppers while capitalizing on the tremendous potential of online marketplaces. According to Forrester Research, online marketplace revenue is expected to reach $54.3 billion by 2007, when it will account for 27 percent of eCommerce sales.

"We’re excited to announce this partnership with Venda, and we look forward to offering the benefits of Mercent Retail to all of Venda’s current and future merchants – helping them increase online sales, gross margins, and merchandising control," said Mercent CEO, Eric Best.

Venda provides multi-channel businesses with world-class B2B and B2C eCommerce capabilities in a single, economical, on-demand platform. Through its multi-lingual and multi-currency capabilities, Venda empowers retailers, branded manufacturers and franchise networks of all sizes to leverage the online selling channel worldwide. Mercent's on-demand service, Mercent Retail, offers online retailers control over product merchandising and promotions within third-party channels, and the ability to measure online advertising performance across these channels by key retail metrics such as per-product gross margins. With Mercent Retail, Venda customers can easily promote the right products with the right offers in the right online channels.

"We are very pleased to offer Mercent Retail as a pre-integrated capability with the Venda platform because it demonstrates our ongoing commitment to best-in-class offerings," said Jeffrey Max, CEO of Venda, Inc. "By continuing to offer such a growing portfolio of dynamic features, Venda helps our customers stay ahead of the curve with a one-stop solution for their eCommerce and demand generation needs."

About Venda, Inc.
Venda delivers on-demand eCommerce to some of the world’s leading retailers and manufacturers, including Virgin Megastore, Panasonic, Universal Group, Tommy Hilfiger, Ted Baker and Xerox. The Company’s full-feature, full-service eCommerce solution combines flexibility, reliability and scalability with the operating advantages of an outsourced service. Multi-lingual and multi-currency capable, Venda’s B2B, B2C and B2E solutions provide “best of the Web” capabilities to mid-tier and Fortune 1000 companies. Venda allows customers to reduce the risk, complexity and cost associated with eCommerce, while empowering business users and delivering unprecedented ROI. With offices in New York, London and Bangkok, the Company is managed by a team of eCommerce veterans with more than 20 years of experience in online businesses.

About Mercent
Mercent is a leading provider of online channel marketing technology and services for retailers. Through its award-winning Mercent Retail™ SAAS technology and Mercent Performance™ professional services, Mercent helps the world’s most successful online merchants including 1-800-Flowers, Bass Pro Shops, Brookstone, GUESS?, L'Occitane USA, Redcats Group, and REI optimize online shopping channel marketing campaigns to drive customer acquisition, revenues, profits, and inventory velocity. Mercent is the single point of integration with a vast online advertising network that includes transactional marketplaces such as Amazon.com and eBay; comparison shopping engines (CSEs) such as Shopping.com and NextTag; affiliate marketing programs such as LinkShare and the Google Affiliate Network; and other product advertising channels including Microsoft Bing Cashback and Google Product Listing Ads (PLA). The company is a 'Selling on Amazon.com' Certified System Integrator, Buy.com Gold Certified Partner, eBay Certified Provider, certified Google Product Search Partner. Founded by a seasoned team of Amazon.com veterans, Mercent is a venture-funded company based in Seattle, WA. For more information, visit www.mercent.com.

Mercent PR Contact
Kristine Szarkowitz
press@mercent.com
Tel: 206-832-3900



For more information about Venda, please visit www.venda.com.