PetSmart Selects Mercent to Expand Online Sales

Etail 2006, Palm Desert, CA — February 23, 2006 — Mercent, the single solution for online retail merchandising, today announced that PetSmart is utilizing the company’s online merchandising software to promote and sell thousands of products to over 50 million active customer accounts at Amazon.com. Mercent helps leading retailers maximize sales, boost gross margins, and increase merchandising control through online channels.

"Mercent enables PetSmart to automate the publication of our online catalog directly to Amazon.com, extending our ability to reach new online shoppers of pet services and solutions while maintaining merchandising control," said Howard Kaufman, VP of Direct at PetSmart.

Mercent's online merchandising platform allows e-tailers and multi-channel retailers to effectively promote and sell products to more than 100 million shoppers across leading online consumer marketplaces through one low-cost, single point of integration. Mercent-supported channels include Amazon.com, AOL inStore, Become.com, BizRate.com, CatalogCity.com, CNET Shopper.com, Commission Junction, Epinions, FindGift.com, Froogle, MSN Shopping, mySimon.com, NexTag, PriceGrabber.com, PriceRunner, SHOP.COM, Shopping.com, Shopzilla, Smarter.com, and Yahoo! Shopping.

"We are delighted to partner with PetSmart to help expand their online business," said Eric Best, CEO of Mercent. "Our goal is to make it easy for PetSmart to reach new customers through online marketing channels, extending their strong brand and increasing control over product merchandising online."

About PetSmart
PetSmart, Inc. (NASDAQ: PETM) is the largest specialty retailer of services and solutions for the lifetime needs of pets. The company operates more than 825 pet stores in the United States and Canada, a growing number of in-store PetsHotels, and is a leading online provider of pet products and information (www.PetSmart.com). PetSmart provides a broad range of competitively priced pet food and supplies; offers complete pet training, grooming and adoption services; and provides a full line of equine products through State Line Tack. Since 1994, PetSmart Charities, an independent 501(c)3 organization, has donated more than $39 million to animal welfare programs and, through its in-store adoption programs, has saved the lives of more than two million pets.

About Mercent
Founded by veterans of Amazon.com, Mercent provides online marketing technology and services to help retail merchants optimize performance across online channels. Mercent's on-demand platform, Mercent Retail, increases revenue and gross margins by promoting the right products with the right merchandising offers and placement. Mercent Retail provides a single point of integration between existing retail management systems and The Mercent Shopping Network, supporting more than 50 leading online marketing channels including transactional marketplaces such as Amazon.com and SHOP.COM, shopping portals such as Shopping.com and Shopzilla, paid inclusion programs like Yahoo! Search Submit Pro, and affiliate marketing programs such as LinkShare and Performics -- making it easy for merchants to automate, measure, and optimize online product merchandising campaigns through these channels. Mercent customers include 1-800-Flowers, Benefit Cosmetics, REI, GUESS?, Bass Pro Shops, Redcats Group, Celebrate Express, Levenger, and other leading retailers. Mercent is an Amazon.com Certified System Integrator, Buy.com Gold Certified Partner, SHOP.COM Certified Data Feed Provider, and Yahoo! Search Submit Pro certified feed provider. Mercent is a venture-funded company based in Seattle, WA. For more information, visit www.mercent.com.

Contact
Marnie Cannon
Communications Director, Mercent
206-832-3900
press@mercent.com