PetSmart Selects Mercent to Expand Online Sales

Etail 2006, Palm Desert, CA — February 23, 2006 — Mercent, the single solution for online retail merchandising, today announced that PetSmart is utilizing the company’s online merchandising software to promote and sell thousands of products to over 50 million active customer accounts at Amazon.com. Mercent helps leading retailers maximize sales, boost gross margins, and increase merchandising control through online channels.

"Mercent enables PetSmart to automate the publication of our online catalog directly to Amazon.com, extending our ability to reach new online shoppers of pet services and solutions while maintaining merchandising control," said Howard Kaufman, VP of Direct at PetSmart.

Mercent's online merchandising platform allows e-tailers and multi-channel retailers to effectively promote and sell products to more than 100 million shoppers across leading online consumer marketplaces through one low-cost, single point of integration. Mercent-supported channels include Amazon.com, AOL inStore, Become.com, BizRate.com, CatalogCity.com, CNET Shopper.com, Commission Junction, Epinions, FindGift.com, Froogle, MSN Shopping, mySimon.com, NexTag, PriceGrabber.com, PriceRunner, SHOP.COM, Shopping.com, Shopzilla, Smarter.com, and Yahoo! Shopping.

"We are delighted to partner with PetSmart to help expand their online business," said Eric Best, CEO of Mercent. "Our goal is to make it easy for PetSmart to reach new customers through online marketing channels, extending their strong brand and increasing control over product merchandising online."

About PetSmart
PetSmart, Inc. (NASDAQ: PETM) is the largest specialty retailer of services and solutions for the lifetime needs of pets. The company operates more than 825 pet stores in the United States and Canada, a growing number of in-store PetsHotels, and is a leading online provider of pet products and information (www.PetSmart.com). PetSmart provides a broad range of competitively priced pet food and supplies; offers complete pet training, grooming and adoption services; and provides a full line of equine products through State Line Tack. Since 1994, PetSmart Charities, an independent 501(c)3 organization, has donated more than $39 million to animal welfare programs and, through its in-store adoption programs, has saved the lives of more than two million pets.

About Mercent
Mercent is a leading provider of online channel marketing technology and services for retailers. Through its award-winning Mercent Retail™ SAAS technology and Mercent Performance™ professional services, Mercent helps the world’s most successful online merchants including 1-800-Flowers, Bass Pro Shops, Brookstone, GUESS?, L'Occitane USA, Redcats Group, and REI optimize online shopping channel marketing campaigns to drive customer acquisition, revenues, profits, and inventory velocity. Mercent is the single point of integration with a vast online advertising network that includes transactional marketplaces such as Amazon.com and eBay; comparison shopping engines (CSEs) such as Shopping.com and NextTag; affiliate marketing programs such as LinkShare and the Google Affiliate Network; and other product advertising channels including Microsoft Bing Cashback and Google Product Listing Ads (PLA). The company is a 'Selling on Amazon.com' Certified System Integrator, Buy.com Gold Certified Partner, eBay Certified Provider, certified Google Product Search Partner. Founded by a seasoned team of Amazon.com veterans, Mercent is a venture-funded company based in Seattle, WA. For more information, visit www.mercent.com.

Mercent PR Contact
Kristine Szarkowitz
press@mercent.com
Tel: 206-832-3900