CommercialWare and Mercent Join Forces To Create Integrated Platform for Profitable Retail Performance Marketing

NATICK, Mass.--(BUSINESS WIRE)--Sept. 25, 2006-- CommercialWare, the leading provider of cross-channel commerce solutions for retailers, and Mercent, a provider of online marketing technology and services for retail merchants, today announced the availability of a joint technology offering that helps merchants generate, capture, and manage consumer demand through online marketing channels.

The combined solution promotes merchandise managed within CommercialWare cross-channel retail applications to more than 150 million online shoppers through Mercent Retail, a hosted software service. The integrated offering provides a single point of integration into 30 leading online channels including transactional marketplaces such as Amazon.com, shopping portals including AOL inStore, Google Base, MSN Shopping and Shopping.com, as well as affiliate marketing programs such as Performics. CommercialWare and Mercent make it easy for merchants to automate, measure and optimize online product advertising campaigns through these channels.

CommercialWare cross-channel retail software suite gives retailers the power to maximize the blended sales strategies that come from their ability to optimize the interaction with customers, regardless of channel. Today’s customers expect channel transparency throughout the buying process—the ability to research using one sales channel, buy using a second, and return or exchange using yet another.

"We are pleased to provide leading brands with a high-performance solution for generating online demand," said Jane Cannon, Chief Operating Officer of CommercialWare. "With the addition of Mercent Retail to CommercialWare’s suite of cross-channel software solutions, we are enabling our merchants to extend and control their online product advertising campaigns."

Mercent's on-demand service, Mercent Retail, offers retailers control over product merchandising and promotions within third-party online channels, and the ability to measure online advertising performance across these channels according to key retail metrics such as per-product gross margins. With Mercent Retail, CommercialWare customers can easily promote the right products with the right offers in the right online channels.

"We look forward to a successful, long-term partnership with CommercialWare, and to helping CommercialWare clients increase online sales, gross margins, and merchandising control through online marketing channels," said Mercent CEO, Eric Best.

About CommercialWare
CommercialWare, a wholly owned subsidiary of MICROS Systems, Inc. and division of Datavantage, develops cross-channel commerce infrastructure solutions that allow retailers and direct marketers to optimize transactions from all customer touch points. CommercialWare's comprehensive portfolio of products seamlessly links all aspects of the transaction lifecycle through point-of-sale, back-office, order management, fulfillment, customer service, collaboration, and analytics applications. The organization offers a confluence of multi-channel solutions that power many of the leading retail brands, including Abercrombie & Fitch, Party Land, Chico's, J.Jill, Ritz Camera, Jos. A. Bank, and Patagonia. For more information on CommercialWare visit www.commercialware.com.

About Mercent
Mercent is a leading provider of online channel marketing technology and services for retailers. Through its award-winning Mercent Retail™ SAAS technology and Mercent Performance™ professional services, Mercent helps the world’s most successful online merchants including 1-800-Flowers, Bass Pro Shops, Brookstone, GUESS?, L'Occitane USA, Redcats Group, and REI optimize online shopping channel marketing campaigns to drive customer acquisition, revenues, profits, and inventory velocity. Mercent is the single point of integration with a vast online advertising network that includes transactional marketplaces such as Amazon.com and eBay; comparison shopping engines (CSEs) such as Shopping.com and NextTag; affiliate marketing programs such as LinkShare and the Google Affiliate Network; and other product advertising channels including Microsoft Bing Cashback and Google Product Listing Ads (PLA). The company is a 'Selling on Amazon.com' Certified System Integrator, Buy.com Gold Certified Partner, eBay Certified Provider, certified Google Product Search Partner. Founded by a seasoned team of Amazon.com veterans, Mercent is a venture-funded company based in Seattle, WA. For more information, visit www.mercent.com.

Mercent PR Contact
Kristine Szarkowitz
press@mercent.com
Tel: 206-832-3900