Mercent Announces TrueAttribute™ Technology for Optimizing Product Attributes in Shopping Feeds

Product Attribute Optimization for Google Base, LinkShare, MSN Shopping and SHOP.COM Builds upon Mercent’s Five-Year History as Amazon.com Certified Integrator

SEATTLE, WA -- (MARKET WIRE) -- April 25, 2007 -- Mercent, a provider of online marketing technology and services for retail merchants, today announced the latest release of its on-demand platform, Mercent Retail, with enhanced optimization tools for comparison shopping engines (CSEs), shopping portals, online marketplaces, and affiliate programs.

Included with the new version of Mercent Retail is Mercent TrueAttribute™ technology, providing retail merchants with simple and powerful tools for optimizing the performance of attribute-based product search across online shopping channels. Attribute-based product search allows consumers to quickly find exact product results using product attributes and keywords as search, sort, and filter criteria. TrueAttribute™ allows Mercent to identify and publish relevant and exact product attributes for every product SKU to any attribute-based shopping channel on behalf of retail merchants.

"With this newest version of Mercent Retail and TrueAttribute™ technology, Mercent delivers additional shopping channel intelligence for brand-conscious online merchants," said Eric Best, CEO of Mercent. "We are pleased to further enhance Mercent’s role as a trusted channel advisor to leading retailers including REI, GUESS? and Celebrate Express."

Mercent first launched software to manage product attributes across online shopping channels in 2002, the first year that Amazon.com launched the Merchants@Amazon.com program and implemented product attributes within its feed specifications. Mercent TrueAttribute™ builds upon Mercent’s five-year history of product attribute optimization by offering retail merchants the following features and benefits:

• TrueAttribute™ Data Sources – Mercent looks beyond the e-commerce catalog to collect and append data from any retail data source, including product planning, retail merchandising, replenishment, item master, point of sale (POS) or content management system.
• TrueAttribute™ Merchandising – Mercent applies TrueAttribute™ technology to efficiently discover, collect, map and append explicit product attribute data for maximum retail performance. Mercent customers create and syndicate unique and competitive offers while avoiding use of a universal taxonomy or product unification approach that may compromise competitive differentiation across shopping portals, marketplaces and comparison shopping engines (CSEs).
• TrueAttribute™ Support for Structured and Unstructured Attributes – Mercent can manage and syndicate any structured data from any retail system. Mercent supports unstructured attributes via TrueAttribute™ data discovery and content management tools.
• TrueAttribute™ Support for Complex Product Variations and Unlimited Custom Attributes – Mercent supports an unlimited number of custom product attributes to better promote and differentiate product listings across channels. Mercent supports all parent and child SKU relationships, and variations in product attributes among child SKUs.

Mercent Retail with TrueAttribute™ technology syndicates product attribute data to any existing or custom data feed target, including:

• Online Marketplaces – Mercent supports all current product attributes, item types and classification guides specified by shopping-cart enabled marketplaces like Amazon.com, SHOP.COM and Shopping.com
• Google Product Search – Mercent supports all product types and product attributes defined by Google Product Search (formerly Google Base), and provides merchants with tools to easily define custom attributes to competitively differentiate product listings
• Comparison Shopping Engines and Affiliate Programs – Mercent supports the product types, product attributes and attribute feeds specified by MSN Shopping and LinkShare, among a growing number of channels with attribute feed specifications.

Retail merchants can learn more about Mercent Retail and TrueAttribute™ technology by visiting Mercent at Booth #926 at Internet Retailer 2007 Conference & Exhibition June 4 – 7 in San Jose, CA -- or by visiting Mercent online at www.mercent.com/solutions.

About Mercent
Mercent is a leading provider of online channel marketing technology and services for retailers. Through its award-winning Mercent Retail™ SAAS technology and Mercent Performance™ professional services, Mercent helps the world’s most successful online merchants including 1-800-Flowers, Bass Pro Shops, Brookstone, GUESS?, L'Occitane USA, Redcats Group, and REI optimize online shopping channel marketing campaigns to drive customer acquisition, revenues, profits, and inventory velocity. Mercent is the single point of integration with a vast online advertising network that includes transactional marketplaces such as Amazon.com and eBay; comparison shopping engines (CSEs) such as Shopping.com and NextTag; affiliate marketing programs such as LinkShare and the Google Affiliate Network; and other product advertising channels including Microsoft Bing Cashback and Google Product Listing Ads (PLA). The company is a 'Selling on Amazon.com' Certified System Integrator, Buy.com Gold Certified Partner, eBay Certified Provider, certified Google Product Search Partner. Founded by a seasoned team of Amazon.com veterans, Mercent is a venture-funded company based in Seattle, WA. For more information, visit www.mercent.com.

For the latest Mercent news, visit www.mercent.com/news.

Mercent PR Contact
Kristine Szarkowitz
press@mercent.com
Tel: 206-832-3900