Mercent Announces Mercent Retail Express™,
Free Shopping Feed Integration and Validation Services

Data Feed Marketing Program Eliminates Setup Fees,
Connects Merchants with Leading Online Shopping Portals

INTERNET RETAILER 2007 CONFERENCE & EXHIBITION -- SAN JOSE, CA -- (MARKET WIRE) -- June 5, 2007 -- Mercent, a provider of online marketing technology and services for retail merchants, today announced Mercent Retail ExpressTM, a free self-service integration and provisioning option for subscribers of Mercent Retail and Mercent Performance. Mercent has waived all integration and setup fees for customers integrating with Mercent Retail Express™.

With Mercent Retail Express™, retail merchants adopt Mercent Retail software to syndicate product catalog data to more than 35 leading online marketing channels without incurring integration services costs. Merchants can manage their shopping feed marketing campaigns at scale by publishing a standardized, single feed directly to Mercent.

"Mercent Retail Express offers a new level of efficiency in shopping feed integration and management", said Mercent Director of Service Delivery, Alan Brozovich. "Mercent Retail Express makes it easier and more cost effective for retail merchants to adopt and leverage online shopping portals and comparison shopping engines through a true pay-for-performance partnership with Mercent."

Mercent Retail is a hosted performance marketing platform that provides a single point of integration between existing retail management systems and online shopping channels. The Mercent Retail platform provides tools to automate, measure and optimize merchandising campaigns. Mercent Retail helps merchants increase revenue and gross margins by promoting the right products with the right offers in the right online channels. The software service may be purchased stand-alone or as part of Mercent’s full-service performance marketing solution, Mercent Performance.

Mercent Performance provides online merchants a full-service, outsourced solution for shopping feed optimization capitalizing on Mercent’s industry-leading technology. With Mercent Performance, merchants realize lower management overhead and reduced ongoing reliance on IT resources to implement dynamic online promotional campaigns through shopping portals. In the first quarter of 2007, Mercent Performance customers exceeded 900% average return-on-ad-spend (ROAS).

Mercent delivers optimized product attributes and merchandising offers to consumers through online retail channels. Shopping feed data is more consistent with the merchant’s e-commerce storefront, more accurate and timely due to automation, and more effective at converting online visitors into shoppers. Mercent acts as a proactive channel advisor to brand-conscious retail merchants, delivering differentiated shopping channel intelligence that increases online retail performance. To align its interests with customer success, Mercent offers both Mercent Retail and Mercent Performance through a pay-for-performance pricing model.

Retail merchants can visit Booth #926 at Internet Retailer 2007 Conference & Exhibition June 4 – 7 in San Jose, CA to learn more about Mercent Retail with TrueAttribute™ technology and Mercent Performance shopping feed optimization services.

Information regarding Mercent Performance is available at www.mercent.com/performance.

The complete list of online marketing channels supported by Mercent Performance is available at www.mercent.com/channels.

About Mercent
Mercent is a leading provider of online channel marketing technology and services for retailers. Through its award-winning Mercent Retail™ SAAS technology and Mercent Performance™ professional services, Mercent helps the world’s most successful online merchants including 1-800-Flowers, Bass Pro Shops, Brookstone, GUESS?, L'Occitane USA, Redcats Group, and REI optimize online shopping channel marketing campaigns to drive customer acquisition, revenues, profits, and inventory velocity. Mercent is the single point of integration with a vast online advertising network that includes transactional marketplaces such as Amazon.com and eBay; comparison shopping engines (CSEs) such as Shopping.com and NextTag; affiliate marketing programs such as LinkShare and the Google Affiliate Network; and other product advertising channels including Microsoft Bing Cashback and Google Product Listing Ads (PLA). The company is a 'Selling on Amazon.com' Certified System Integrator, Buy.com Gold Certified Partner, eBay Certified Provider, certified Google Product Search Partner. Founded by a seasoned team of Amazon.com veterans, Mercent is a venture-funded company based in Seattle, WA. For more information, visit www.mercent.com.

For the latest Mercent news, visit www.mercent.com/news.

Mercent PR Contact
Kristine Szarkowitz
press@mercent.com
Tel: 206-832-3900