Mercent Announces Support for Shopping.com® Cart Program, eBay Express

Merchants Gain Turnkey Access to New PayPal-Enabled, Cost-Per-Acquisition
Shopping Feature through Mercent Retail

SHOP.ORG ANNUAL SUMMIT – LAS VEGAS, NV -- (MARKET WIRE) – September 17, 2007 -- Mercent, a provider of online marketing technology and services for retail merchants, today announced support for the Shopping.com Cart program, available to all subscribers of Mercent Retail™ and Mercent Performance™.

Mercent is the first shopping channel solution provider to announce full support of Shopping.com’s Cart program, including product syndication through eBay Express. With the Shopping.com Cart, consumers can buy from multiple merchants directly on Shopping.com. Shoppers can pay for everything — including shipping — in a single, secure payment using their credit card or PayPal. Through Mercent’s shopping channel management technology, Cart orders go straight into the merchant’s order management system for seamless order integration. Mercent customers benefit from increased conversion to order, better control over merchandising offers, access to more shoppers, and a more predictable cost per order on Shopping.com. Merchants only pay fees for successful sales processed by the Shopping.com Cart. Mercent customers including EyeSave, Inc. have adopted the new program.

"Through Mercent Retail, EyeSave.com seamlessly integrated with Shopping.com’s new Cart program. We’re acquiring new customers and orders on a CPA basis through Shopping.com," said Will Klebenov, Director of Business Development for EyeSave, Inc.

Retail merchants adopt Mercent Retail software to syndicate product catalog data to more than 50 leading online marketing channels including Shopping.com. Merchants can manage their shopping feed marketing campaigns at scale by publishing a standardized, single feed directly to Mercent. The Mercent Retail platform provides tools to automate, measure and optimize merchandising campaigns. Mercent Retail helps merchants increase revenue and gross margins by promoting the right products with the right offers in the right online channels. The software service may be purchased stand-alone or as part of Mercent’s full-service performance marketing solution, Mercent Performance.

Retail merchants adopt Mercent Retail software to syndicate product catalog data to more than 50 leading online marketing channels including Shopping.com. Merchants can manage their shopping feed marketing campaigns at scale by publishing a standardized, single feed directly to Mercent. The Mercent Retail platform provides tools to automate, measure and optimize merchandising campaigns. Mercent Retail helps merchants increase revenue and gross margins by promoting the right products with the right offers in the right online channels. The software service may be purchased stand-alone or as part of Mercent’s full-service performance marketing solution, Mercent Performance.

To align its interests with customer success, Mercent offers both Mercent Retail and Mercent Performance through a pay-for-performance pricing model. Mercent customers include Benefit Cosmetics, REI, GUESS?, Bass Pro Shops, Celebrate Express, Levenger, and other leading retailers. In the first half of 2007, Mercent Performance customers exceeded 900 percent average return-on-ad-spend (ROAS).

Retail merchants can visit Booth #617 at Shop.org 2007 Annual Summit September 17 – 19 in Las Vegas, Nev., to learn more about Mercent Retail with TrueAttribute™ technology and Mercent Performance shopping feed optimization services.

Information regarding Mercent Retail, Mercent Performance, and the complete list of online marketing channels supported by Mercent is available at www.mercent.com.

About Mercent
Mercent is a leading provider of online channel marketing technology and services for retailers. Through its award-winning Mercent Retail™ SAAS technology and Mercent Performance™ professional services, Mercent helps the world’s most successful online merchants including 1-800-Flowers, Bass Pro Shops, Brookstone, GUESS?, L'Occitane USA, Redcats Group, and REI optimize online shopping channel marketing campaigns to drive customer acquisition, revenues, profits, and inventory velocity. Mercent is the single point of integration with a vast online advertising network that includes transactional marketplaces such as Amazon.com and eBay; comparison shopping engines (CSEs) such as Shopping.com and NextTag; affiliate marketing programs such as LinkShare and the Google Affiliate Network; and other product advertising channels including Microsoft Bing Cashback and Google Product Listing Ads (PLA). The company is a 'Selling on Amazon.com' Certified System Integrator, Buy.com Gold Certified Partner, eBay Certified Provider, certified Google Product Search Partner. Founded by a seasoned team of Amazon.com veterans, Mercent is a venture-funded company based in Seattle, WA. For more information, visit www.mercent.com.

For the latest Mercent news, visit www.mercent.com/news.

Mercent PR Contact
Kristine Szarkowitz
press@mercent.com
Tel: 206-832-3900