Omniture and Mercent Announce Genesis Integration, Joint Customers

Benefit Cosmetics Increases Revenues, Profits, and Return on Advertising Spend
through Online Shopping Feeds using Integrated Business Optimization Platform

OREM, Utah and SEATTLE - September 18, 2007 -- Omniture, Inc. (NASDAQ:OMTR), a leading provider of online business optimization software, and Mercent, a provider of online marketing technology and services for retail merchants, today announced Mercent’s integration with the Omniture Genesis Network. Mercent has integrated its data feed marketing solutions with Omniture’s online business optimization platform, helping retail merchants gain and apply more actionable data to advertising campaigns across multiple online channels.

Omniture Genesis is a solution designed for business users to automate the integration of marketing applications into the Omniture Online Business Optimization platform. Using an intuitive “Plug and Play” interface, Omniture Genesis reduces the complexity of measuring online marketing campaigns and increases results by providing one standard view across all marketing initiatives.

Leading online retailers including Benefit Cosmetics are driving online revenues, profit margins, and return on advertising spend through Mercent’s network of online shopping channels using the integrated technology. With Mercent and the Omniture Genesis Open Transaction Framework, Omniture retail industry customers can extend the value of their existing Omniture collection tags and actionable Omniture data to promote the right products and merchandising offers in the right online channels.

"Mercent’s seamless integration with Omniture SiteCatalyst through Genesis provides another opportunity to extend and take action on our Omniture data," said Osh O’Crowley, CIO at Benefit Cosmetics. "Mercent makes it easy to maximize return-on-ad-spend for every online shopping channel and every product in our catalog."

Mercent’s integration with the Omniture Genesis Platform provides retail merchants an effective way to promote and sell products to more than 150 million shoppers across more than 50 leading shopping portals, marketplaces, and affiliate networks. It consolidates the management of online shopping feeds as well as automating CPC bids, product assortments and category management. This not only reduces management time, but also gives retailers the visibility to easily determine which online channels deliver the best ROI. By leveraging key features of the integrated solution, retail merchants can automatically optimize marketing performance to key performance indicators (KPIs) such as SKU-level profitability and inventory velocity with minimal effort.

"With Mercent joining the Omniture Genesis Network, our mutual customers will benefit from the close integration between Mercent retail solutions and Omniture’s online business optimization platform," said John Mellor, senior vice president, business development and corporate strategy. "By bringing our marketing environments together, we are not only saving our customers from manually integrating our respective products, but we are providing online retailers with a single view into their customer data and online campaigns."

Key features of Mercent’s online marketing platform include:

Omniture Accredited Application - Extend the value of your existing Omniture collection tags and actionable Omniture data without additional site tagging or costly integration work

Advanced Dashboard Interface – Mercent offers a 360-degree view of product sales and ad performance across individual retail advertising channels

Merchandising Engine – Optimize product assortments, content, merchandising offers, categorization, and CPC bidding at the product SKU level across channels according to retail parameters collected from e-commerce, merchandising, and warehouse management systems

Built-in Profitability Management – Evaluate product and ad-specific performance including return on ad spend (ROAS), cost per order, and profit margin at each comparison shopping engine

Multi-channel Category Mapping – Map your data feed to the browse hierarchies of more than 50 comparison shopping engines

Advanced Reporting – Monitor the performance of your campaign strategies by channel, category, brand, time-of-day, and product

Seamless Cross-Channel Integration – measure and optimize campaigns across Mercent’s network of online comparison shopping engines, shopping portals, retail marketplaces, and affiliate programs

Retail merchants can visit Booth #617 at Shop.org 2007 Annual Summit September 17 – 19 in Las Vegas, Nev., to learn more about Mercent Retail with TrueAttribute™ technology and Mercent Performance shopping feed optimization services.

Information regarding Mercent Retail, Mercent Performance, and the complete list of online marketing channels supported by Mercent is available at www.mercent.com.

For more information or to schedule a demo, please contact 206 832 3900 or sales@mercent.com.

About Omniture
Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture’s software, which it hosts and delivers to its customers as an on-demand subscription service, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture University™. Omniture’s more than 2,500 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, Countrywide Financial, General Motors, Sony and HP. www.omniture.com

About Mercent
Mercent is a leading provider of online channel marketing technology and services for retailers. Through its award-winning Mercent Retail™ SAAS technology and Mercent Performance™ professional services, Mercent helps the world’s most successful online merchants including 1-800-Flowers, Bass Pro Shops, Brookstone, GUESS?, L'Occitane USA, Redcats Group, and REI optimize online shopping channel marketing campaigns to drive customer acquisition, revenues, profits, and inventory velocity. Mercent is the single point of integration with a vast online advertising network that includes transactional marketplaces such as Amazon.com and eBay; comparison shopping engines (CSEs) such as Shopping.com and NextTag; affiliate marketing programs such as LinkShare and the Google Affiliate Network; and other product advertising channels including Microsoft Bing Cashback and Google Product Listing Ads (PLA). The company is a 'Selling on Amazon.com' Certified System Integrator, Buy.com Gold Certified Partner, eBay Certified Provider, certified Google Product Search Partner. Founded by a seasoned team of Amazon.com veterans, Mercent is a venture-funded company based in Seattle, WA. For more information, visit www.mercent.com.

For the latest Mercent news, visit www.mercent.com/news.

Mercent PR Contact
Kristine Szarkowitz
press@mercent.com
Tel: 206-832-3900



Blake Stowell
Omniture Media Relations
801-722-7000
bstowell@omniture.com