1-800-FLOWERS.COM® Picks Mercent

The World's Leading Florist and Specialty Gift Retailer Adopts Mercent's
Online Marketing Software Services to Grow Online Sales

SEATTLE, WA -- (PR NEWSWIRE) -- February 5, 2008 -- Mercent™, a provider of online marketing technology and services for retail merchants, today announced that 1-800-FLOWERS.COM, Inc. (NASDAQ: FLWS), the world's leading florist and multi-channel retailer, has selected Mercent's hosted software service to increase online sales. 1-800-FLOWERS.COM® joins the growing list of top retail brands that utilize Mercent's on-demand platform, Mercent Retail™, to maximize online sales, profits, and merchandising control through leading online marketing channels. Mercent is responsible for the shopping feed marketing programs of all nine of the company’s family of brands.

"Mercent demonstrated superior technology and industry-leading talent during our product feed management vendor selection process," said Michael Kildale, Director of Interactive Marketing at 1-800-FLOWERS.COM. "We closely evaluated alternatives in the online product marketing space, but Mercent's capabilities made our decision easy."

For more than 30 years, 1-800-FLOWERS.COM has been providing customers around the world with the freshest flowers and finest selection of plants, gift baskets, gourmet foods, confections and plush stuffed animals perfect for every occasion. 1-800-FLOWERS.COM offers the best of both worlds: exquisite, florist-designed arrangements individually created by some of the world’s top floral artists and hand-delivered the same day, and spectacular flowers shipped overnight from its "Fresh From Our Growers_sm Collection."

1-800-FLOWERS.COM ranks No. 34 in the Internet Retailer Top 500 Guide to Retail Web Sites. During the 2007 fiscal year, 1-800-FLOWERS.COM generated net income of $17.1 million on sales of $912.6 million, with web sales accounting for approximately 55% of total sales. More than 6.6 million e-commerce customers placed orders during the fiscal year, with repeat customers representing 47.7% of the total. The company also attracted approximately 3.5 million new e-commerce customers in fiscal 2007.

"Mercent looks forward to increasing 1-800-FLOWERS' online customer reach and advertising efficiency," said Eric Best, CEO of Mercent. "Mercent ensures that 1-800-FLOWERS' offers are visible and competitive everywhere that shoppers evaluate and purchase products online."

Mercent Retail allows e-tailers and multi-channel retailers to effectively promote and sell products to more than 200 million shoppers through the Mercent Shopping Network, an advertising program that connects merchants to 50 leading shopping channels through one low-cost, single point of integration. Mercent-integrated transactional online marketplaces include Amazon.com, Buy.com, eBay Express, SHOP.COM, and the Shopping.com Cart Program. The Mercent Shopping Network also includes leading referral-based shopping portals such as Shopping.com and Shopzilla, and affiliate marketing programs such as LinkShare and Performics. Mercent Retail provides turnkey data integration with leading analytics and paid search platforms including Coremetrics and Omniture.

To align its interests with customer success, Mercent offers technology and services through a pay-for-performance pricing model.

Information regarding Mercent Retail shopping feed management technology, Mercent Performance marketing services, and the complete list of online marketing channels in the Mercent Shopping Network are available at www.mercent.com.

For an in-person demo next week, stop by Mercent Booth #83 at eTail 2008, February 11 – 14 in Palm Desert, CA. Contact 206 832 3900 or sales@mercent.com for more information.

About Mercent
Mercent is a leading provider of online channel marketing technology and services for retailers. Through its award-winning Mercent Retail™ SAAS technology and Mercent Performance™ professional services, Mercent helps the world’s most successful online merchants including 1-800-Flowers, Bass Pro Shops, Brookstone, GUESS?, L'Occitane USA, Redcats Group, and REI optimize online shopping channel marketing campaigns to drive customer acquisition, revenues, profits, and inventory velocity. Mercent is the single point of integration with a vast online advertising network that includes transactional marketplaces such as Amazon.com and eBay; comparison shopping engines (CSEs) such as Shopping.com and NextTag; affiliate marketing programs such as LinkShare and the Google Affiliate Network; and other product advertising channels including Microsoft Bing Cashback and Google Product Listing Ads (PLA). The company is a 'Selling on Amazon.com' Certified System Integrator, Buy.com Gold Certified Partner, eBay Certified Provider, certified Google Product Search Partner. Founded by a seasoned team of Amazon.com veterans, Mercent is a venture-funded company based in Seattle, WA. For more information, visit www.mercent.com.

About 1-800-FLOWERS.COM, Inc.
1-800-FLOWERS.COM, Inc. is the world’s leading florist and a provider of specialty gifts for all occasions. For more than 30 years, 1-800-FLOWERS.COM, Inc. has been providing customers with fresh flowers and the finest selection of plants, gift baskets, gourmet foods, confections and plush stuffed animals perfect for every occasion. 1-800-FLOWERS.COM® (1-800-356-9377 or www.1800flowers.com), named one of the top 50 online retailers by Internet Retailer and the recipient of ICMI’s 2006 Global Call Center of the Year Award, offers the best of both worlds: exquisite, florist-designed arrangements individually created by some of the nation’s top floral artists and hand-delivered the same day, and spectacular flowers shipped overnight from it’s “Fresh From Our Growerssm Collection.” As always, 100% satisfaction and freshness are guaranteed.

The 1-800-FLOWERS.COM, Inc. collection of brands also includes Gourmet Gifts such as popcorn and specialty treats from The Popcorn Factory® (1-800-541-2676 or www.thepopcornfactory.com); exceptional cookies and baked gifts from Cheryl&Co.® (1-800-443-8124 or www.cherylandco.com); premium chocolates and confections from Fannie May® confections brands® (www.fanniemay.com and www.harrylondon.com); gourmet foods from Greatfood.com® (www.greatfood.com); wine gifts from Ambrosia® (www.ambrosia.com); gift baskets from 1-800-BASKETS.COM® (www.1800baskets.com) as well as Home Decor and Children’s Gifts from Plow & Hearth® (1-800-627-1712 or www.plowandhearth.com), Wind & Weather® (www.windandweather.com), HearthSong® (www.hearthsong.com) and Magic Cabin® (www.magiccabin.com); and the BloomNet® international floral wire service, which provides quality products and diverse services to a select network of florists. 1-800-FLOWERS.COM, Inc. stock is traded on the NASDAQ Global Select Market under ticker symbol FLWS.

Mercent PR Contact
Kristine Szarkowitz
press@mercent.com
Tel: 206-832-3900