Mercent Joins Google Product Search Partner Program

More than 40 retail brands including 1-800-Flowers, Guess, and REI currently use
Mercent to make products discoverable through Google Product Search

SEATTLE, WA -- (PR NEWSWIRE) -- March 6, 2008 -- Mercent™, a provider of online marketing technology and services for retail merchants, today announced its designation as a Google Product Search Partner.

Google Product Search™ is a free and powerful way for merchants to connect their products to the shoppers searching for them. Mercent's designation as a Google Product Search Partner signifies that Mercent exceeds rigorous quality standards for ensuring that retailers' product information is accurate and complete for consumers using Google Product Search.

"By combining Mercent’s merchandising platform and tools with Google Product Search, we're giving retailers a significant new channel to efficiently drive online sales and brand awareness," says Todd Sherman, VP of Business Development for Mercent.

Mercent’s hosted performance marketing software, Mercent Retail™, helps online retailers ensure their products are visible and competitive on leading marketing channels, including shopping portals, transactional marketplaces, and comparison shopping sites. Mercent gives retailers the ability to manage key aspects of their online merchandising, including automatically optimizing for profitability, inventory, and other business goals, while reducing their internal IT burden. Mercent Retail may be purchased as self-service software or as part of Mercent’s full-service performance marketing solution, Mercent Performance™.

To learn more about Mercent’s shopping feed management and data feed marketing solutions, please call 206 832 3900 or email info@mercent.com.

About Mercent
Mercent is a leading provider of online channel marketing technology and services for retailers. Through its award-winning Mercent Retail™ SAAS technology and Mercent Performance™ professional services, Mercent helps the world’s most successful online merchants including 1-800-Flowers, Bass Pro Shops, Brookstone, GUESS?, L'Occitane USA, Redcats Group, and REI optimize online shopping channel marketing campaigns to drive customer acquisition, revenues, profits, and inventory velocity. Mercent is the single point of integration with a vast online advertising network that includes transactional marketplaces such as Amazon.com and eBay; comparison shopping engines (CSEs) such as Shopping.com and NextTag; affiliate marketing programs such as LinkShare and the Google Affiliate Network; and other product advertising channels including Microsoft Bing Cashback and Google Product Listing Ads (PLA). The company is a 'Selling on Amazon.com' Certified System Integrator, Buy.com Gold Certified Partner, eBay Certified Provider, certified Google Product Search Partner. Founded by a seasoned team of Amazon.com veterans, Mercent is a venture-funded company based in Seattle, WA. For more information, visit www.mercent.com.

Mercent PR Contact
Kristine Szarkowitz
press@mercent.com
Tel: 206-832-3900