Mercent Adds Google Checkout Support to Mercent Retail

Mercent’s On-Demand Marketing Service Optimizes Cross-Channel Advertising Campaigns
to Increase Order Volume and Profitability through Google Checkout

SEATTLE, WA -- (MARKETWIRE) – August 6, 2008 -- Mercent™, a provider of online marketing technology and services for retail merchants, today announced the launch and immediate availability of Mercent Retail™ with expanded conversion tracking and advertising optimization tools for Google Checkout™. Google Checkout is the latest shopping cart technology integrated with Mercent Retail, alongside cart-based marketplace programs operated by Amazon.com, Buy.com, and SHOP.COM. Mercent Retail offers online sellers consolidated control over ads that convert across disparate online sales channels including Google Checkout to increase conversion rate, order volume and profits.

"Mercent Retail enables Edmund Scientific to weigh the impact of every order converting through Google Checkout when optimizing our online ad campaigns," said David R. Williams, of VWR Education's Ecommerce Department. "With Mercent Retail, Edmund Scientific is managing ad spend and ad content across online channels based on transactions flowing through Google Checkout in addition to those processed through our own e-commerce shopping cart and payment systems."

Benefits of Mercent Retail Optimization for Google Checkout:

• Track and report on the revenue, profits, return-on-ad-spend (ROAS), cost-per-order (CPO), and other key retail advertising metrics associated with orders processed through Google Checkout
  
  
• Automatically optimize advertising campaigns across shopping feed targets including comparison shopping engines (CSEs), cart-based marketplaces, affiliate networks, and paid inclusion programs based on order metrics collected through Google Checkout and other online points of sale
  
  
• Automatically optimize advertising campaigns based on ad-specific and product-specific performance parameters including stock levels, gross margin, cost-per-click (CPC), ROAS, and CPO
  
  

Mercent is a market leader in responding to trends in the retail industry, and continually updates its on-demand retail marketing services to meet the evolving needs of web-based retailers. Leading retailers including 1-800-Flowers, Bass Pro Shops, GUESS?, REI, and Redcats Group trust Mercent to generate more revenues, profits, ROAS, and customer lifetime value from cross-channel online marketing campaigns. Mercent clients can adopt the Google Checkout features of Mercent Retail in minutes.

"Google Checkout is an important element of our retail clients’ demand generation programs," said Mercent CEO Eric Best. "Mercent is pleased to offer our customers expanded insight into and control over online ad campaigns that increase the revenues, profits, and product inventory processed through Google Checkout."

Information regarding Mercent Retail shopping feed and paid inclusion management technology, Mercent Performance marketing services, and the complete list of online marketing channels in the Mercent Shopping Network is available at www.mercent.com.

About Mercent
Mercent is a leading provider of online channel marketing technology and services for retailers. Through its award-winning Mercent Retail™ SAAS technology and Mercent Performance™ professional services, Mercent helps the world’s most successful online merchants including 1-800-Flowers, Bass Pro Shops, Brookstone, GUESS?, L'Occitane USA, Redcats Group, and REI optimize online shopping channel marketing campaigns to drive customer acquisition, revenues, profits, and inventory velocity. Mercent is the single point of integration with a vast online advertising network that includes transactional marketplaces such as Amazon.com and eBay; comparison shopping engines (CSEs) such as Shopping.com and NextTag; affiliate marketing programs such as LinkShare and the Google Affiliate Network; and other product advertising channels including Microsoft Bing Cashback and Google Product Listing Ads (PLA). The company is a 'Selling on Amazon.com' Certified System Integrator, Buy.com Gold Certified Partner, eBay Certified Provider, certified Google Product Search Partner. Founded by a seasoned team of Amazon.com veterans, Mercent is a venture-funded company based in Seattle, WA. For more information, visit www.mercent.com.

Mercent PR Contact
Kristine Szarkowitz
press@mercent.com
Tel: 206-832-3900