Performics Selects Mercent Retail Hosted Software to Increase Client ROI

SEATTLE, WA -- (MARKETWIRE) –- March 3, 2009 -- Performics, a leading performance marketing agency, and Mercent™, a provider of online marketing software and services for retail merchants, today announced that Performics has selected the Mercent Retail hosted software service to manage data-driven online marketing programs for its retail clients. Under the partnership agreement, Performics will use the Mercent Retail on-demand technology to help retail clients better promote and sell products through comparison shopping engines (CSEs) and online marketplaces including Amazon and eBay.

Mercent helps leading online retailers drive revenues and profits through ecommerce shopping channels like Amazon and eBay by providing consolidated feed management, reporting, and optimization tools through the on-demand Mercent Retail platform. Mercent is recognized by many in the ecommerce industry as the only channel management vendor to provide a complete marketplace integration that includes automated delivery of order data from third-party marketplaces directly into the retailer's inventory and fulfillment systems.

"Performics has powered comparison shopping engine and marketplace advertising programs for clients for six years, and we expect this partnership with Mercent will provide our clients with even more value and performance-based opportunities," said Doug Kofoid, senior vice president of business services at Performics. "The Mercent Retail platform aligns with Performics' methodical approach to delivering increased ROI to our clients' campaigns with the right a blend of analysis, insight and management tools."

Performics is recognized by Internet Retailer as the number one search engine marketing firm managing more IR Top 500 search engine marketing programs than any other vendor. Internet Retailer publishes its Top 500 Guide annually and includes profiles and statistics of America's 500 largest retail Web sites ranked by annual sales.

"Mercent is excited to provide the software technology to support Performics' comparison shopping engine and marketplace practices," said Mercent CEO Eric Best. "We look forward to working with Performics' team to provide the best value and ROI for retail merchants."

Information regarding Mercent Retail shopping feed and marketplace technology, and the complete list of online marketing channels in the Mercent Shopping Network is available at www.mercent.com.

About Performics
At Performics, we create opportunities and drive success for more than 200 of the world's top brands. Our innovative approach to paid and natural search as well as user experience, emerging media and digital strategy fully integrates all aspects of performance marketing program management from analytics and conversion optimization to tracking, reporting and technology.

Our commitment is to deliver more qualified consumers and a better return on investment. Performics works diligently and efficiently on behalf of our clients to boost the effectiveness of their digital marketing efforts.

Headquartered in Chicago with offices around the world, Performics is the performance marketing expert inside Publicis Groupe's Vivaki Nerve Center. Visit us: www.performics.com.

About Mercent
Mercent is a leading provider of online channel marketing technology and services for retailers. Through its award-winning Mercent Retail™ SAAS technology and Mercent Performance™ professional services, Mercent helps the world’s most successful online merchants including 1-800-Flowers, Bass Pro Shops, Brookstone, GUESS?, L'Occitane USA, Redcats Group, and REI optimize online shopping channel marketing campaigns to drive customer acquisition, revenues, profits, and inventory velocity. Mercent is the single point of integration with a vast online advertising network that includes transactional marketplaces such as Amazon.com and eBay; comparison shopping engines (CSEs) such as Shopping.com and NextTag; affiliate marketing programs such as LinkShare and the Google Affiliate Network; and other product advertising channels including Microsoft Bing Cashback and Google Product Listing Ads (PLA). The company is a 'Selling on Amazon.com' Certified System Integrator, Buy.com Gold Certified Partner, eBay Certified Provider, certified Google Product Search Partner. Founded by a seasoned team of Amazon.com veterans, Mercent is a venture-funded company based in Seattle, WA. For more information, visit www.mercent.com.

Mercent PR Contact
Kristine Szarkowitz
press@mercent.com
Tel: 206-832-3900