Mercent Customer Sees 400% Increase in Amazon.com Sales: Retail Case Study Now Available on Mercent.com

Seattle, WA January 12, 2010 -- Marketwire -- Mercent™, a leading provider of on-demand marketing solutions for retailers, today released the results of a case study developed with the 175th largest internet retailer -- Benchmark Brands and its subsidiary FootSmart®.

The case study outlines the benefits of FootSmart’s investment in Mercent’s award-winning Mercent Retail™ online channel management platform and how Mercent helped the company ignite its online revenues and profits as a third-party seller on Amazon.com. Performance results were exceptionally above average, with FootSmart increasing year-over-year sales by more than 400% despite the broad and difficult retail downturn. With the help of Mercent, FootSmart also reported a 100% increase in buyable inventory with gross profits rising substantially.

According to Eric Heller, Director of Internet Marketing Programs at FootSmart, “Mercent’s technology has allowed us to optimize our storefront on Amazon.com and capture new sales growth – even in a down economy. Because of Mercent, we’re exceeding sales and performance targets with one of our most critical eCommerce programs, Amazon.com. The company, its technology, and professional services team are tailored to working with the Amazon platform.”

Mercent’s key competitive differentiators and value to online retailers lies in its robust technology that deeply integrates with the software interfaces of Amazon.com and other leading online shopping channels. Mercent’s technology handles the complex and unique challenges of multiple data feed exchanges; integrates any retail system with sophisticated marketplace platforms like Amazon.com; correctly maps products within each marketplace; automates order processing; and continuously monitors data feed performance to help merchants rapidly and efficiently grow marketplace revenues.

Heller finished, “Since launch I have hands-down recommended Mercent as the only channel management solution for leading online retailers to consider when working with Amazon. Mercent’s world-class technology and Amazon seller performance capabilities set them light years ahead of all competing vendors.”

To access the complete Benchmark/FootSmart case study, please visit: http://www.mercent.com/casestudies.aspx on Mercent’s corporate website. Information regarding Mercent Retail shopping feed management technology, Mercent Performance marketing services, and the complete list of online marketing channels in the Mercent Shopping Network is available at www.mercent.com. For an in-person demo contact Mercent Sales at 206-832-3900 or email sales@mercent.com.

About Mercent Retail™
Mercent Retail™ is an on-demand, online channel management platform designed exclusively for multi-channel retailers. The solution gives merchants the power to reach more than 250 million customers with targeted products, advertisements and promotions through the most popular online marketing channels. Based on a proven and industry-leading platform, Mercent Retail™ offers seamless integration with back-end retail e-commerce systems and turnkey data integration with analytics and paid search platforms to give retailers campaign intelligence and the power to change product promotions and offers 'on-the-fly.' Most important, the SAAS platform makes it easy and cost-effective for merchants to increase sales revenue, improve gross margins and optimize their return on advertising spend by promoting and selling the right products with the right merchandising offers on key retail channels.

Mercent Retail™ helps the world's leading online retailers promote their products across online transactional marketplaces like Amazon and eBay. The technology handles the complex and unique challenges of managing multiple data feed exchanges and is ideally suited for connecting retail systems with sophisticated online marketplace and comparison shopping APIs. Mercent Retail also addresses the correct mapping of products, automates order processing, and provides ongoing data feed monitoring to rapidly and efficiently grow marketplace revenues.

Information regarding Mercent Retail shopping feed management technology, Mercent Performance marketing services, and the complete list of online marketing channels in the Mercent Shopping Network are available at www.mercent.com.

About Mercent
Mercent is a leading provider of online channel marketing technology and services for retailers. Through its award-winning Mercent Retail™ SAAS technology and Mercent Performance™ professional services, Mercent helps the world’s most successful online merchants including 1-800-Flowers, Bass Pro Shops, Brookstone, GUESS?, L'Occitane USA, Redcats Group, and REI optimize online shopping channel marketing campaigns to drive customer acquisition, revenues, profits, and inventory velocity. Mercent is the single point of integration with a vast online advertising network that includes transactional marketplaces such as Amazon.com and eBay; comparison shopping engines (CSEs) such as Shopping.com and NextTag; affiliate marketing programs such as LinkShare and the Google Affiliate Network; and other product advertising channels including Microsoft Bing Cashback and Google Product Listing Ads (PLA). The company is a 'Selling on Amazon.com' Certified System Integrator, Buy.com Gold Certified Partner, eBay Certified Provider, certified Google Product Search Partner. Founded by a seasoned team of Amazon.com veterans, Mercent is a venture-funded company based in Seattle, WA. For more information, visit www.mercent.com.

Mercent PR Contact
Kristine Szarkowitz
press@mercent.com
Tel: 206-832-3900