Mercent Performance is an online marketing account management service for online channel marketers that is customized to meet and deliver on the unique needs and goals of online retail marketers. Experienced Mercent marketing managers work with the Mercent Retail platform to consistently deliver great performance marketing results through digital advertising channels including shopping engines, marketplaces, paid search, affiliates, behavioral targeting and more.
During the Mercent Retail integration process, your Mercent Performance marketing team works closely with you to develop a marketing plan that supports your sales and ROI goals. After your launch on the Mercent Retail platform, the Mercent Performance team manages day-to-day optimization activities necessary to achieve your retail performance goals, freeing up your internal resources for other marketing activities.
Planning, Benchmarking & Consulting
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Benchmark past performance to understand key areas for improvement
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Research competition and keywords to identify key levers of campaign performance
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Establish weekly sales and ROI targets and create a detailed marketing plan to achieve those targets
Channel Marketing Set-up & Launch
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Ensure product data is well formed and channel marketing ready
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Establish channel relationships and/or transition channels as needed
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Create initial mappings for all products to each channel category
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Define metrics for including or excluding products from channel feeds based upon performance criteria
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Manage content for comparison shopping engine optimization (CSEO)
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Calculate and apply initial product and category bids
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Pre-launch review of feed, offers, content, bids and category mappings
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Manage the launch process for publishing your offers across channels
Ongoing Activities
Weekly and quarterly account reviews and ongoing management activities include:
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Testing and optimization of the most effective product assortments for each shopping channel
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Competitive research, tracking and merchandising
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Performing comparison search engine optimization (CSEO) for content, offer editing and keywords
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Testing and optimization of CPC bids for product listings on CPC-based shopping portals
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Precise mapping of product listings to each shopping channel’s unique browse categories
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Synchronizing your online channel marketing with merchandising and promotional calendars
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Managing ad spend
Mercent Performance Data Sheet (PDF)
Mercent Performance Paid Search Agency Services™ – Mercent Performance Paid Search Agency Services™ helps the world’s leading retailers operate more visible, competitive and profitable product advertising campaigns across shopping engines and marketplaces.
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