Mercent Retail Paid Search™

Mercent Retail Paid Search™ is a next-generation SAAS platform that arms retail merchants and their digital agencies with the power to fully optimize paid search campaigns to drive sales and profit for every product SKU and merchandising offer.  Architected, developed, tested and refined through hands-on feedback from industry-leading retailers, Mercent Retail Paid Search is generating unprecedented results for many merchants within Mercent’s portfolio of Tier 1 retail brands.

Mercent Retail Paid Search offers a comprehensive feature set, delivering everything a merchant needs to maximize their paid search campaign performance for increased sales and profits.  In addition, the solution is highly scalable to support campaigns built around large retail catalogs with millions of active and negative keywords.

 Mercent Retail Paid Search Highlights

• Retail Analytics for Paid Search
  Mercent Retail Paid Search™ integrates a merchant’s paid search programs directly with their eCommerce product catalog and retail merchandising calendar, making it easy for retail advertisers to measure and optimize campaigns against retail operating metrics like revenue, profits, and unit sales -- for unique product SKUs, categories, brands, suppliers, and promotional offers.

• Ecommerce Data Applied to Paid Search
  Because Mercent Retail Paid Search™ is integrated directly with a retailer’s eCommerce storefront and warehouse management system, eCommerce data assets related to products, offers, and performance can be directly applied to and incorporated into the paid search campaign.

• Merchandising Promotions Expressed through Paid Search
  Mercent Retail Paid Search™ allows retail marketers to schedule dynamic promotions through paid search ads based on inventory level, price point, shipping offer, and other product attributes, as well as performance criteria like revenue, Conversion Rate (CR) and Return-on-Ad-Spend (ROAS).

• Cross-Channel Efficiency
  The Mercent Retail Paid Search™ platform also serves to consolidate the tracking, reporting, and management of paid search programs alongside other performance marketing channels including shopping engines, product ads, affiliate marketing networks, online marketplaces, retargeted display ads, and more.

Mercent Retail Paid Search Benefits

• Measure and optimize paid search campaigns to your unique retail operating metrics, including per SKU revenue, profit, and inventory.
• Sell more “in demand‟ products by synchronizing your paid search campaigns and ad copy with merchandising promotions (sales events, discounts) and the retail planning calendar (new SKUs, end-of-life product assortments, etc.).
• Manage your paid search campaigns directly alongside other performance marketing programs while accurately measuring key programs and allocating advertising dollar spend and budgets.
• Scale your paid search program by using structured data to build a high-quality keyword library.
• Bid intelligently to drive higher customer conversion rates and ROAS.

Increase your brand and product visibility by aligning paid search campaigns with product catalogs, data and conditions.
 

  Mercent Retail Paid Search Data Sheet (PDF)

Mercent Performance Paid Search Agency Services™ – Mercent Performance Paid Search Agency Services™ helps the world’s leading retailers operate more visible, competitive and profitable product advertising campaigns across shopping engines and marketplaces.
 

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