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Mercent Retail Social™
Driving retail success socially
Mercent Retail Social™ is the industry’s first and only online channel management platform that allows high volume, branded merchants with large product catalogs to syndicate their retail product and merchandising offer data to the Internet’s most popular social media outlets, including Twitter, Facebook, MySpace, Ning and Bebo.
For virtually every consumer, social engagement has always been a natural part of the shopping experience. Today, shoppers look to the power of popular social media tools to share and receive opinions, recommendations, news and information on everything shopping-related. Shoppers exchange personal brand recommendations, timely news on product prices and promotions, seller reliability, and even post-sale customer experience.
With Mercent Retail Social, online retailers now have the power to dramatically expand their customer outreach and directly connect, market, and sell to millions of web-savvy shoppers communicating and buying through top social shopping sites. |
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Retailer Benefits:
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Engage, market and sell to an even broader demographic of online shoppers
Increase ‘one-to-one’ customer engagement
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Drive eCommerce sales growth and profits
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Add social shopping and community shopping as another online sales channel
Mercent Retail™ Social Features:
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Completely branded storefront accessible to millions of online shoppers using the industry’s most popular social media sites including Twitter, Facebook, MySpace, Ning and Bebo
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Automatic inclusion on Facebook’s ‘Shop’ tab
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Automatic posting and push of Twitter ‘tweets’ and updates to reflect time-sensitive offers and product status
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Reporting and analytics to reveal shopper activity
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Supports consumer commenting, rating and product sharing
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Seamless and unified data feed integration with private-label social storefronts promoted through each social network
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Consistent delivery of real-time, rich product descriptions, product categorization data, promotional offers and updates
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Supports product merchandising through lists
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Search engine optimization capabilities through powerful content management tools
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Powered by Wishpot and based on the award-winning Mercent Retail™ online channel management platform
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Offered as a software-as-a-service (SaaS) solution with value-add services for high volume, branded merchants with large product catalogs
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“More and more companies are embracing social media networking as a marketing strategy to boost eCommerce sales.”
-Forrester Research
“We are always on the lookout for dynamic services like Mercent Retail Social that benefit our shoppers. There is tremendous sales and marketing power with this service. In giving our consumers the ability to communicate and interact with other online shoppers about Teavana and its products it not only promotes sales generation, it provides critical information about existing and potential customers that can help us become much more effective in our overall sales and marketing efforts.”
- Jay Allen, VP of eCommerce, Teavana
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More Information:
Mercent Retail Social is now available as a software-as-a-service (SaaS) solution with value-add services to all online retailers, and is natively available to Mercent Retail clients as a turnkey optional service. Additional information on this product, Mercent’s Retail shopping feed management technology, Mercent Performance marketing services, and the complete list of online marketing channels in the Mercent Shopping Network are available at www.mercent.com or by contacting Mercent sales.
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