During the Mercent Retail integration process, your Mercent Performance marketing team works closely with you to develop a marketing plan that supports your sales and ROI goals. After your launch on the Mercent Retail platform, the Mercent Performance team manages the day-to-day optimization activities necessary to achieve your retail performance goals, freeing up your internal resources for other marketing activities.

• Benchmark past performance to understand key areas for improvement
• Research competition and keywords to identify key levers of campaign performance
• Establish weekly sales and ROI targets, and create a detailed marketing plan to achieve those targets

• Ensure that your product data is well formed and channel marketing ready
• Establish channel relationships and/or transition channels as needed
• Create initial mappings for all products to each channel category
• Define metrics for including or excluding products from channel feeds based upon performance criteria
• Manage content for comparison shopping engine optimization (CSEO)
• Calculate and apply initial product and category bids
• Pre-launch review of feed, offers, content, bids, and category mappings
• Manage the launch process of publishing your offers across the channels

• Test and optimize of the most effective product assortments for each shopping channel
• Research competitors, track competitive position and merchandising offers
• Perform comparison search engine optimization (CSEO) for content, offer editing and keywords
• Test and optimize CPC bids for product listings on CPC-based shopping portals
• Precisely map product listings to each shopping channel’s unique browse categories
• Synchronize your online channel marketing with your merchandising and promotional calendars
• Manage ad spend

 Mercent Performance Data Sheet (PDF)

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