Learn how you can take advantage of three key Mercent programs that will have products performing on crucial selling channels in just days -- and well in front of Black Friday and Cyber Monday!
Today's Presenters include Eric Best, Founder & CEO, Anthony Guarino, Director of Shopping Programs, Dan Myers, Director of Marketplace Services and Paul Connors, Product Manager
This webinar will cover the following agenda items: 2012 Holiday Selling Season, Mercent Overview, Mercent’s Three Targeted Solutions
Google Shopping & Google Retail Promotions, Repricing on Amazon, Access More Channels, Getting Started and Q&A
eCommerce by the Numbers
Mercent ensures the world’s leading retailers are visible, competitive and profitable wherever consumers shop.
Thrive with Mercent
Mercent Retail™ delivers an integrated solution to help retailers market and sell through leading eCommerce channels.
Mercent Offers Targeted Solutions
Google Shopping &Google Retail Promotions
Google Shopping Opportunity
Google Shopping Performance Trends
Succeed on Google Shopping
Mercent Preparation Creates Opportunity
The Mercent Retail™ platform offers full PLA management
Mercent Google Shopping ProgramGet started in 3 easy steps
Google Retail Promotions Shopping Results
Google Retail Promotions Product Promotion Page
Promote Products More EffectivelyGet started in 3 easy steps
Repricing on Amazon
Reprice More SKUs Faster with Mercent
Mercent Delivers Speed, Scale and Accuracy
Simple Mercent Retail™ interface provides complete campaign control through flexible, custom rules.
Repricing Delivers (case study)
Reprice Faster with Mercent Get started in 3 easy steps
Channel the Holiday Spirit
Access New Channels
Mercent’s single-integration solution enables retailers to market and sell through leading channels. Throughout the year, Mercent’s core value proposition is to make our clients visible, competitive, and profitable wherever consumers shop. We do this through a single integration of our merchants’ data into the Mercent Retail platform. We then use this data to reach out to the best marketplace and shopping channels. As we approach the end of the year, there are some quick steps we can take to make sure you’re gaining maximum visibility to Holiday Shoppers.
Single Integration - Merchant to Mercent
So let’s look a little deeper at the related data flows to understand where you can take some quick steps to improve your Holiday results.
Looking at the left side of the screen, we see the integration that Mercent sets up with each of our merchants based on the initial access they have requested to online channels. We also set up the necessary order transaction processing if the merchant plans to connect to marketplace channels like Amazon, eBay, or Sears and the necessary tracking if the merchant would like to take advantage of a shopping channel like Google.
Multiple Distribution - Mercent to Channels
And then, looking at the right side of the screen, we set up the product data integration to the initial marketplace or shopping channels the merchant would like to access.
For marketplace channels like Amazon and eBay, we also set up the necessary order transaction processing. For shopping channels like Google and , we set up the necessary tracking for order attribution.
Leverage Channel Opportunities
The keys to what we can quickly pursue for the Holidays are the collection of data in Mercent Retail (based on the merchant-to-Mercent integration) and whether we have the necessary order processing or tracking in place. So let’s take a Venn-diagram-type look at what you can do quickly based on what you already have in place. As always, the gears in the middle represent the population of data in Mercent Retail.
And since we’re talking about the Holiday Season… lets use ornaments to represent the other data sets we are concerned with in relation to the data in Mercent retail are the collections of data necessary to successfully connect to one of the leading online channels.
FBA provides additional seasonal capacity for top selling items – light it up for the holiday – and shut it down post holiday
Amazon lending – access to incremental inventory and capacity to handle
So let’s say our merchant in this example was initially set up to get onto the Amazon.com Marketplace and Amazon Product Ads.
So we know that the data in Mercent Retail provides us with the data elements necessary for performance on Amazon. We also know that we have and order processing loop in place between the merchant and Mercent in order to handled Amazon Marketplace transactions. And, lastly, we know that we have established tracking for the merchant to support Amazon Product Ads.
As the Holidays approach, it’s worth taking a look at the other online retail channels that are completely contained within those boundaries. You speak with the Mercent Performance Team about taking a look to get your products listed for the Holidays on eBay.
And that analysis lets you know that you have most, but not quite all of the data you need in Mercent Retail to successfully list products that will perform on eBay. It’s a great idea to make the necessary changes to your merchant-to-Mercent integration in order to support the eBay channel. But those changes are not something you’ll have in place for the Holidays.
Make a note to follow up on getting those changes into place first thing in 2013.
Shopping advertising channels – are a mixed bag, and there are real opportunities to capture sales nextag, pricegrabber, shopzilla offer a network approach
And if the data requirements are the same for another leading comparison shopping engine, like Shopping.com…so long as you can get the necessary agreement into place between yourself and the channel, there’s no reason you shouldn’t fire up your listings on these channels for the Holiday Shopping Season.
Explore Your Channel Opportunities
Mercent Targeted Solutions - Q & A
What are the benefits of Google Retail Promotions?
Does the repricing tool have SKU limits?
Is there a limit to the speed of the repricing tool?
Does Mercent provide actual seller names in the competitive reporting?
Compared to Google Shopping, how important are other shopping engines to my overall online marketing strategy?
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Thank you for your time!
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