Winning in today’s rapidly accelerating retail environment requires up-to-the-moment performance insights to make merchandising and marketing decisions quickly and at scale. To win, retailers must capture and organize massive volumes of data and distill these into meaningful action.
Mercent Retail measures what matters. Our award-winning SaaS platform delivers the business intelligence and analytics you need to merchandise and market your retail products. Our technology compiles millions of disparate events to provide real-time feedback on your merchandising decisions and product advertising campaigns. Our reports reveal the performance of each SKU in your catalog on a per channel, per ad basis.
Mercent’s proprietary analytics rationalize four critical retail data sets and expose these within Mercent Retail to support your custom business rules, reports, and dashboards:
Our analytics track every conversion within your shopping cart down to the individual parent and child SKU. Whether you’re selling on third-party marketplaces like Amazon.com or advertising on a product advertising platform like Google Shopping, Mercent Retail collects the key account activity and performance data to support real-time decision making.
Mercent’s retail-specific metrics provide deeper, more accurate insight into your performance so that you can measure and manage by product margin or return on inventory. By monitoring and responding to product catalog, promotional offers, and inventory changes, Mercent Retail exposes new opportunities to optimize your budget allocation and maximize inventory turns.
Mercent has developed a proprietary competitive intelligence system that monitors your effectiveness. Our technology provides visibility into how each product in your assortment is positioned against competitors, taking into account their total current offer, their reputation, fulfillment speed, and available inventory. With Mercent Retail you’ll gain the insight to guide your strategic decisions, identify profitable new categories and uncover opportunities to beat your top competitors.
Mercent Retail answers questions critical to retail merchandiser and marketer’s day-to-day success at enterprise speed. More importantly, Mercent analytics directly inform the Mercent Retail SaaS platform software controls that automate merchandising and advertising decisions for even the most extensive enterprise retail product catalogs. Transform your business intelligence with Mercent Retail.
>> Contact Mercent today to arm yourself with the business intelligence and analytics you need to thrive in today’s retail environment.
>> Or learn more about our merchandising optimization technology that can help you operate your product advertising programs at a scale beyond any other solution.