Armed with laptops and mobile devices, today’s shoppers have better insight than ever before into what, where, and how you and your competitors are selling. They compare price and availability of online and offline offers to make real-time, data-driven purchasing decisions. Reaching and converting these shoppers depends on your ability to present and optimize your product assortment and offers based on up-to-the-minute market signals.
Mercent Retail’s world-class SaaS platform allows you to define a unique, optimized offer for each product - on each advertising and selling channel. It automates and accelerates the complex product merchandising decisions that drive your revenue growth and profitability - providing the speed and sophistication you need to be visible, competitive and profitable wherever consumers shop.
Leverage Mercent’s proprietary business intelligence and analytics, to control and automate the price point, shipping and promotional content that helps your offer stand out from the competition.
Mercent makes it simple to align your channel strategy with your merchandising calendar. Our scheduling software gives you the ability to automate and synchronize your marketing efforts with your planned seasonal and brand promotions. Just “set it and forget it!” Or come back and tweak it as often as you like.
Mercent Retail keeps track of your inventory, allowing you to manage offers and promotions based on product availability, investment and risks. You can automate product assortment on a per channel basis – promoting the right SKUs in the right channels with the right pricing strategy – while protecting the margin of each product sold. With Mercent, you can automatically promote new inventory on one channel assortment while liquidating end of life products on another.
Mercent Retail creates market-perfect offers. Our technology gives you the ability to set automated business rules to match or beat the competition based on available products and product variations, current pricing and price history, reputation on the channel, shipping price, and expected ship time. Your competitors’offers are automatically exposed within the Mercent Retail interface and matched to the individual SKUs and SKU variants within your catalog.
Mercent Retail also allows you to deploy specific strategies against specific competitors, and to vary strategies based on any segment of your product catalog – brand, category, supplier, or even individual SKUs. Set rules to maximize margin on product offers that are already beating the competition and capitalize on the opportunity when their inventory is thin or sold out.
The most successful merchants set comprehensive pricing strategies and rely on technology to respond automatically to marketplace changes. The ability to track your own performance and that of your competition in real time - to determine price and offer - gives you a distinct advantage. Simply put, Mercent allows you to process more data and take action - fast.
Relevancy and visibility start with a competitive offer and end with a sales transaction. As industry leaders like Amazon.com, eBay and Google increasingly determine merchant visibility based upon a competitive offer, success depends on an automated, scalable merchandising strategy. Mercent Retail helps you increase your gross margin dollars faster. Transform your merchandising optimization with Mercent Retail.
>> Contact Mercent today and begin optimizing your merchandising decisions automatically and at scale
>> Learn more about how Mercent can improve your product advertising campaigns