Every member of the team at Mercent -- from our technical support team to our CEO -- is committed to your success. We work together to make sure you meet and exceed your performance targets, and our technical and marketing services teams work together to do the heavy lifting needed to make your products perform.
With data, one size doesn’t fit all
Your business is unique, and so is your data. Your Mercent Performance account manager and integration team will work with you and your team to create a customized data integration strategy that will best position you and your brands for success across online channels.
During integration, your Mercent Performance marketing team works closely with you to develop a launch and ongoing marketing plan that supports your sales and ROI goals.
An extension of your team
After launch on the Mercent Retail platform, your Mercent team serves as an extension of your own team, managing day-to-day optimization activities necessary to achieve your retail performance goals.
Our account management and marketing services are customized, not templatized. They are designed to deliver on the unique needs and goals of your online retail business. Your Mercent team will highlight new opportunities for growth, troubleshoot and correct areas where your campaigns are lagging, and leverage their collective years of ecommerce and retail expertise to ensure your ongoing success and satisfaction.
With you every day of the year
Our award-winning technical support team is always a phone call or email away, 7 days a week every day of the year. Nothing is more reassuring than knowing there’s always a friendly, knowledgeable support that is focused on your performance who is ready to jump in at a moment’s notice to troubleshoot. There’s a reason that our teams consistently scores 98% and higher in customer satisfaction.
Here are just some of the services your Mercent Performance team will provide as they work to drive results for you:
Planning, Benchmarking & Consulting
- Benchmark past performance to understand key areas for improvement
- Research competition and keywords to identify key levers of campaign performance
- Establish weekly sales and ROI targets and create a detailed marketing plan to achieve those targets
Channel Marketing Set-up & Launch
- Testing and optimization of the most effective product assortments for each shopping channel
- Competitive research, tracking and merchandising
- Performing comparison search engine optimization (CSEO) for content, offer editing and keywords
- Testing and optimization of CPC bids for product listings on CPC-based shopping portals
- Precise mapping of product listings to each shopping channel’s unique browse categories
- Synchronizing your online channel marketing with merchandising and promotional calendars
- Managing ad spend
Ongoing Optimization
Weekly and quarterly account reviews and ongoing management activities include:
- Testing and optimization of the most effective product assortments for each shopping channel
- Competitive research, tracking and merchandising
- Performing comparison search engine optimization (CSEO) for content, offer editing and keywords
- Testing and optimization of CPC bids for product listings on CPC-based shopping portals
- Precise mapping of product listings to each shopping channel’s unique browse categories
- Synchronizing your online channel marketing with merchandising and promotional calendars
- Managing ad spend
>> Contact Mercent today to extend your team and drive greater performance through our professional services teams
